Bradley Munro is the principal of the RS4 Marketing Group, a Toronto based consulting firm specializing in marketing strategy & product development for small and mid-sized companies. Brad is a marketing professional with over 20 years of experience in the consumer packaged goods and telecommunications/ICT industries. He has held progressively senior management roles with top Canadian customer focused organizations including Kraft Foods, Molson Breweries, Rogers Communications and Bell Canada/Mobility. For the past four years he has been teaching marketing and brand management at McMaster University, Seneca College and the Schulich School of Business.