{"id":606,"date":"2012-08-29T10:29:32","date_gmt":"2012-08-29T14:29:32","guid":{"rendered":"https:\/\/2012.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=606"},"modified":"2012-11-21T05:27:29","modified_gmt":"2012-11-21T10:27:29","slug":"effective-marketing-in-a-digital-world","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2012\/session\/effective-marketing-in-a-digital-world\/","title":{"rendered":"Effective Marketing In A Digital World"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/0.gravatar.com\/avatar\/24ea83cfcfd2823db81ee019032f63ee?s=102&amp;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D102&amp;r=G\" alt=\"\" \/>Local businesses face global competition. Markets are moving faster and faster. Businesses want results not excuses. Everything is going digital.<\/p>\n<p>The session will explore effective marketing practices in a digital world and how the integration of social media within the overall marketing strategy is a key success factor. We&#8217;ll look at companies like Mountain Equipment Co-op who have capitalized on the evolving digital landscape to build lasting relationships with their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local businesses face global competition. Markets are moving faster and faster. Businesses want results not excuses. Everything is going digital. The session will explore effective marketing practices in a digital world and how the integration of social media within the &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2012\/session\/effective-marketing-in-a-digital-world\/\">Continue reading <span class=\"screen-reader-text\">Effective Marketing In A Digital World<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6358608,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[603],"footnotes":""},"session_track":[30534],"session_category":[],"class_list":["post-606","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-wordpress-103-beyond-the-basics"],"jetpack_shortlink":"https:\/\/wp.me\/p2g0ao-9M","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"603","slug":"bradley-munro","name":"Bradley Munro","link":"https:\/\/toronto.wordcamp.org\/2012\/speaker\/bradley-munro\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/6358608"}],"version-history":[{"count":4,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/606\/revisions"}],"predecessor-version":[{"id":1674,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/606\/revisions\/1674"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/603"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=606"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}