James is an accomplished, forward-thinking marketing professional with 25+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications and financial services. He has been involved in digital for more than ten years, first as President of a direct marketing agency in San Francisco, where he led the evolution of the agency from traditional direct marketing to digital.

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Presentation: WordPress for Designers

WordPress for Designers provides an overview of what sits under a WordPress site, so that designs won’t be in conflict with WordPress’ inherent capabilities, and can efficiently design effective WordPress themes that are equally efficient to build. The presentation is broken into four sections: how web sites are built, how WordPress functions, implications for designers, and tips, tricks and pitfalls.