Hailing from the rolling cornfields of Iowa, Mendel loves the outdoors, hiking, gourmet coffee, programming, and prototyping new inventions. From scrappy beginnings as an entrepreneur and Web consultant for local businesses, he found his way to corporate America as a software developer, marketer, and inventor. In addition, Mendel can be found at local and national conferences speaking about small business and software development topics.

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Presentation: Pump up your search visibility with structured data

Google and other search engines use schema.org formatted structured data to power rich snippets in search results. These rich snippets make a search listing stand out, and therefore make it more likely someone might click on your listing. This talk focuses on the PODS framework and how it can be used to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.