With Stephane Boisvert in the Developer track

This talk is more advanced than most testing talks in that it goes in depth on why you need to be careful about statistical significance and not getting caught up in early results.

http://www.slideshare.net/StephaneBoisvert/word-camp-toronto-41626168

Learning Outcomes

• Use statistical significance to inform their testing
• Optimize their landing pages without making random guesses
• Not be fooled by early test results