with David Bird in the Content and Business track

Google Analytics produces thousands of different numbers, metrics and statistics. There’s so many numbers it can be more confusing than enlightening trying to figure out which ratios should be taken into account, which stats are the most important.

This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.

Learning outcomes

• Identify your most valuable (not popular) web pages
• Discover your most valuable traffic sources
• Interpret your data by understanding key concepts and terms
• How to get more from your Google Analytics plug-ins.