With James Archer in the A11y track

I’ll explain why empathy and emotion are crap-tons more important to overall user experience design than parallax, front-end frameworks, and even the hamburger icon. I’ll also explain why design is too important to leave to the designers, and why developers, and others should be directly involved in the process.

Learning Outcomes

Attendees (including non-designers) will quickly come to understand the key difference between effective design (that changes peoples behavior) and merely attractive design, and I’ll explain the step-by-step process that gets them there. I’ll provide a number of real-world project examples to illustrate exactly how it’s worked in the past, and why this process gets such good results.