Alex is the Director of Marketing at Wealthsimple, a startup that makes smart, simple, low-fee investing accessible to everyone, regardless of net worth or financial knowledge.
Alex is also the founder of Marketers Without Borders, a non-profit organization that connects marketers with powerful causes that have demonstrable socio-economic impact in disadvantaged communities around the world.
Alex is the organizer of the Marketers Unbound event series. He regularly speaks on digital marketing, business development, and living a life of purpose. Alex holds a Bachelor of Business Administration from University of Toronto.
Speaking Sessions
Demystifying SEO in the Content & Business track.
Topics covered:
- How search engines work
- How people interact with search engines
- Why SEO is crucial
- The basics of search engine-friendly design & development
- Keyword research
- How user experience & content affect search engine rankings
- How to grow a site’s popularity & links
- SEO tools & resources
- How to measure & track success
What do you want people to learn from your presentation?
Need to polish up your knowledge on SEO for the next site development project? This presentation provides a comprehensive set of insights you need to get on the road to high quality SEO.
Why did you decide to speak?
To help marketers and developers better understand how to leverage SEO as part of their current or upcoming projects.
What’s your favourite plugin or theme, and why?
WordPress SEO Plugin by Yoast. It’s a brilliant resource for on-site SEO.
What are you most looking forward to at WordCamp Toronto?
Meeting the attendees and speakers, and learning from each one of them.