Speaking session
Grow Your Audience with Savvy Content Marketing Tactics in the User/Admin track
More about Brian
He frequently appears on CTV News, WordPress TV, and radio shows. He writes about SEO, content marketing, social media, business, and entrepreneurship, among other topics. His work has been used by ABC News, USA Today, Search Engine Journal, Social Media Today, Search Engine Watch, Yahoo! Small Business Advisor, and other prominent sources.
Brian holds two Master’s degrees, has taught university courses, and provides consulting and training services on topics such as SEO and content marketing.
His book Content Marketing Ideas teaches businesses and bloggers how to leverage content marketing, SEO, and social media to increase sales and exposure. His love affair with WordPress began in 2005 when he started with version 1.6! Visit www.rotsztein.com and connect with him on Twitter: @brianrotsztein and LinkedIn.
Your Presentation
Find out how to combine content marketing, SEO, and social media to expand your audience.
What do you want people to learn from your presentation?
After attending my introductory session, people will be able to implement specific tactics to grow an audience and use tools and specific WordPress plugins to promote their blog posts and other content in new ways. They will learn how to get website visitors to share their work and help distribute it.
I also want them to understand the importance of content marketing in an online marketing strategy and differentiate between content strategy and tactics.
Why did you decide to speak?
My company is a major “WordPress house” so-to-speak. We design custom themes for clients, build responsive websites with WordPress, host WordPress websites, program plugins, and teach everything related to WordPress in our workshops.
I give talks to give back to the community that has helped my company achieve the success it has had and to do my part to keep the momentum going. It also helps that I come from an academic background where sharing knowledge is very important.
What attracted you to WordPress in the first place?
I started using WordPress in 2005 when it was on version 1.6. It was the best CMS option at the time and remains so to this day.
What is your favourite plugin or theme, and why?
You would think that I’d discuss a marketing-related plugin but I really love Advanced Custom Fields. It gives us a lot of the flexibility we need to make our clients’ websites great.
What are you most looking forward to at WordCamp Toronto?
I enjoy meeting new people and connecting with colleagues. I’ve spoken at WordCamp Toronto, Montreal, and Ottawa which all have such a great sense of community. They are such amazing events and the attendees tend to be equally great.
I’ve spoken at conferences that charge thousands of dollars to attend which didn’t even come close to the quality of the many WordCamps I’ve been to over the years.