David has spent 15 years in content marketing where he has learned to use Google Analytics to guide marketing and sales strategy decisions. Now he is the owner of Bird’s Eye Marketing; a consulting company that helps small and medium businesses use Google Analytics to improve their websites and their marketing efforts. He has recently been upgrading several organizations to Google’s new Universal Analytics and Google Tag Manager.
David has contagious passion for helping others use website data to guide their content development, their marketing programs and to make better decisions.
Follow David on Twitter: @d8vidbird
Speaking session
About David’s presentation
Google Analytics produces thousands of different numbers, metrics and statistics. There’s so many numbers it can be more confusing than enlightening trying to figure out which ratios should be taken into account, which stats are the most important.
This session is a beginner’s guide to setting up of Google Analytics, navigating the user interface and the ABCs of reporting to make real business decisions. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.
What do you want people to learn from your presentation?
Key things you will learn by attending this session include how to:
- Identify which website traffic sources are most likely to trigger conversions.
- Discover the pages mostly likely to trigger conversions.
- Interpret your Google Analytics by understanding key concepts and terms
- How to get more from your Google Analytics plug-ins.
Why did you decide to speak?
I want people to stop guessing what content, navigation, marketing program will work. Guessing on these important things can cause us to make expensive mistakes. With a little effort Google Analytics reduces the decision making guess work with objective information and confidence and a better chance of being right.
Speaking at educational forums like WordCamps is payback for all the people who have helped me learn Google Analytics. My goal is to help businesses make better marketing decisions by learning to use the data in Google Analytics.
What attracted you to WordPress in the first place?
For a non technical person like me, I needed something easy to use but with lots of functionality. WordPress can do just about anything and it is so easy to use. Even better is the great support community behind the platform.
What is your favourite plugin or theme, and why?
Google Analytics by Yoast is my favourite plug-in because it makes set-up so easy and lessens the time we have to spend in the Google Analytics Administrative interface. I just wish Yoast would hurry up and come out with his Universal Analytics plug-in.
What are you most looking forward to at WordCamp Toronto?
WordPress people are fun; Toronto is fun, so mixing the two just has to be fun!