Luca Sartoni is a media professional with more than a decade of technical and marketing background. Thanks to his extensive experience in different business environments, from SMEs to large corporate projects, Luca helps companies scale up their business adopting data driven strategies. He does not believe in Santa Claus, magical spells and everything that is not backed up by facts. Luca is a Growth Engineer at Automattic.

In addition to his consulting background, Luca is a well renowned blogger and a speaker in the online communications industry.

Speaking session

Powering Business Sites with WordPress in the Agency track

Your Presentation

How to apply elements of growth to local business sites based on WordPress.

How to raise awareness, drive acquisition, activate new customers, engage and retain loyal clients, and ultimately increase revenue leveraging the best WordPress superpowers.

What do you want people to learn from your presentation?

This presentation is for local business owners like restaurants, hair salons, gym clubs, bars, who want to better leverage their WordPress site to support their business.

It will also be useful to WordPress consultants who want to better support their local clients.

Why did you decide to speak?

It’s the best way to provide value to the event.

What attracted you to WordPress in the first place?

I needed a blog and it was GPL. Best decision ever!

What is your favourite plugin or theme, and why?

WordPress SEO by Yoast because solves almost all the technical needs for local business WP sites.

What are you most looking forward to at WordCamp Toronto?

Meeting the local community.