As an outdoor enthusiast, Mendel loves backpacking, camping, gourmet coffee, and prototyping new web apps. From scrappy beginnings as an entrepreneur and Web consultant for local businesses, he found his way to corporate America as a developer, marketer, and inventor. As a GoDaddy Evangelist, he spends his time hanging out with developers, designers, entrepreneurs, and web pros around the world and making sure their opinions and suggestions are heard.

Speaking Session

Pump up your search visibility with structured data in the Content and Business track

About your presentation

An engaging and interactive presentation where you’ll learn the value of structured data, how it impacts the appearance of search results, and how to easily implement it on your WordPress site.

What do you want people to learn from your presentation?

You’ll learn the fundamentals of structured data, multiple use-cases for its use, and you’ll be left with clear actions you can take to implement structured data on your WordPress site.

Why did you decide to speak?

I deeply enjoy helping other people. My hope is that speaking will help others to learn about a topic that isn’t commonly given a lot of attention at WordCamps.

What attracted you to WordPress in the first place?

The incredible community and simplicity of WordPress were the biggest initial draws for me.

What is your favourite plugin or theme, and why?

My favorite plugin is ‘List Pages Shortcode’. This plugin has helped me to create customized galleries on my site mendel.me. It’s simple and practical. I love it.

What are you most looking forward to at WordCamp Toronto?

Really excited to meet new WordPress enthusiasts and see some old friends. I’m also excited for the Maple Whiskey. 🙂