He was formerly senior advisor for the Federal Liberal party for 4 years leading the party’s growth in online data acquisitions and donations.
Speaking Sessions
Everything you know about AB testing is wrong in the Advanced Developer track
About your presentation
Do you ever wonder if your AB testing and optimizations are working as intended?
Have you ever had incredible results in tests only to not have them follow thru long term?
All of these questions probabilistically answered and more in my talk!
What do you want people to learn from your presentation?
That changing the color of a button won’t lead to 50% more conversions.
Why did you decide to speak?
I love to talk about AB testing and optimizations and the common pitfalls that most people encounter when they start testing.
What attracted you to WordPress in the first place?
The ease of use and the flexibility it provided
What is your favourite plugin or theme, and why?
I think Gravity Forms is one of the best plugins because it is incredibly easy to use by end users but can also be extended by developers.
What are you most looking forward to at WordCamp Toronto?
Networking and helping people out at the happiness bar.