{"id":241550,"date":"2014-10-26T23:35:25","date_gmt":"2014-10-27T03:35:25","guid":{"rendered":"https:\/\/2014.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=241550"},"modified":"2015-01-30T15:29:58","modified_gmt":"2015-01-30T20:29:58","slug":"everything-you-know-about-ab-testing-is-wrong","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2014\/session\/everything-you-know-about-ab-testing-is-wrong\/","title":{"rendered":"Everything you know about AB testing is wrong"},"content":{"rendered":"<p>With <a href=\"https:\/\/2014.toronto.wordcamp.org\/speaker\/stephane-boisvert\/\" title=\"Speaker info\">Stephane Boisvert<\/a> in the <a href=\"\/track\/developer\" title=\"Developer track info\">Developer<\/a> track<\/p>\n<p>This talk is more advanced than most testing talks in that it goes in depth on why you need to be careful about statistical significance and not getting caught up in early results.<\/p>\n<p>http:\/\/www.slideshare.net\/StephaneBoisvert\/word-camp-toronto-41626168<\/p>\n<h2>Learning Outcomes<\/h2>\n<ul>\n<li>Use statistical significance to inform their testing<\/li>\n<li>Optimize their landing pages without making random guesses<\/li>\n<li>Not be fooled by early test results<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With Stephane Boisvert in the Developer track This talk is more advanced than most testing talks in that it goes in depth on why you need to be careful about statistical significance and not getting caught up in early results. http:\/\/www.slideshare.net\/StephaneBoisvert\/word-camp-toronto-41626168 Learning Outcomes Use statistical significance to inform their testing Optimize their landing pages without &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2014\/session\/everything-you-know-about-ab-testing-is-wrong\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Everything you know about AB testing is wrong<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7390768,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1416177000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[241424],"footnotes":""},"session_track":[5041],"session_category":[],"class_list":["post-241550","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-developer"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"November 16, 2014","time":"5:30 pm"},"session_speakers":[{"id":"241424","slug":"stephane-boisvert","name":"Stephane Boisvert","link":"https:\/\/toronto.wordcamp.org\/2014\/speaker\/stephane-boisvert\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/241550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/7390768"}],"version-history":[{"count":5,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/241550\/revisions"}],"predecessor-version":[{"id":242413,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/241550\/revisions\/242413"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241424"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=241550"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=241550"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=241550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}