{"id":241407,"date":"2014-10-19T15:15:37","date_gmt":"2014-10-19T19:15:37","guid":{"rendered":"https:\/\/2014.toronto.wordcamp.org\/?post_type=wcb_speaker&#038;p=241407"},"modified":"2014-11-02T15:33:52","modified_gmt":"2014-11-02T20:33:52","slug":"alex-rascanu","status":"publish","type":"wcb_speaker","link":"https:\/\/toronto.wordcamp.org\/2014\/speaker\/alex-rascanu\/","title":{"rendered":"Alex Rascanu"},"content":{"rendered":"<p><img decoding=\"async\" style=\"float: right;margin: 10px\" src=\"http:\/\/www.gravatar.com\/avatar\/ee88da614a9a5bf87bc82522f4b1df32?s=128&amp;d=identicon\" alt=\"\" \/>Alex Rascanu is a digital strategist and speaker. He creates and executes digital marketing initiatives that help brands win.<\/p>\n<p>Alex is the Director of Marketing at <a href=\"http:\/\/wealthsimple.com\/\" target=\"_blank\" rel=\"nofollow\">Wealthsimple<\/a>, a startup that\u00a0makes smart, simple, low-fee investing accessible to everyone, regardless of net worth or financial knowledge.<\/p>\n<p>Alex is also the founder of <a href=\"http:\/\/www.themwb.org\/\" target=\"_blank\">Marketers Without Borders<\/a>, a non-profit organization that connects marketers with powerful causes that have demonstrable socio-economic impact in disadvantaged communities around the world.<\/p>\n<p>Alex is the organizer of the <a href=\"http:\/\/www.meetup.com\/marketersunbound\/\" target=\"_blank\">Marketers Unbound<\/a> event series. He regularly speaks on digital marketing, business development, and living a life of purpose. Alex holds a Bachelor of Business Administration from University of Toronto.<\/p>\n<h2>Speaking Sessions<\/h2>\n<p><a title=\"Demystifying SEO\" href=\"https:\/\/2014.toronto.wordcamp.org\/session\/demystifying-seo\/\">Demystifying SEO<\/a> in the <a href=\"https:\/\/2014.toronto.wordcamp.org\/track\/content-and-business\/\">Content &amp; Business track<\/a>.<\/p>\n<p>Topics covered:<\/p>\n<ul>\n<li>How search engines work<\/li>\n<li>How people interact with search engines<\/li>\n<li>Why SEO is crucial<\/li>\n<li>The basics of search engine-friendly design &amp; development<\/li>\n<li>Keyword research<\/li>\n<li>How user experience &amp; content affect search engine rankings<\/li>\n<li>How to grow a site&#8217;s popularity &amp; links<\/li>\n<li>SEO tools &amp; resources<\/li>\n<li>How to measure &amp; track success<\/li>\n<\/ul>\n<h2>What do you want people to learn from your presentation?<\/h2>\n<p>Need to polish up your knowledge on SEO for the next site development project? This presentation provides a comprehensive set of insights you need to get on the road to high quality SEO.<\/p>\n<h2>Why did you decide to speak?<\/h2>\n<p>To help marketers and developers better understand how to leverage SEO as part of their current or upcoming projects.<\/p>\n<h2>What&#8217;s your favourite plugin or theme, and why?<\/h2>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">WordPress SEO Plugin by Yoast<\/a>. It&#8217;s a brilliant resource for on-site SEO.<\/p>\n<h2>What are you most looking forward to at WordCamp Toronto?<\/h2>\n<p>Meeting the attendees and speakers, and learning from each one of them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex Rascanu is a digital strategist and speaker. He creates and executes digital marketing initiatives that help brands win. Alex is the Director of Marketing at Wealthsimple, a startup that\u00a0makes smart, simple, low-fee investing accessible to everyone, regardless of net worth or financial knowledge. Alex is also the founder of Marketers Without Borders, a non-profit &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2014\/speaker\/alex-rascanu\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Alex Rascanu<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6358608,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-241407","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/5bf98bfe156d1991a4af25c724cdeb60acc343054d5b6693ad00b0e6787861ee?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/6358608"}],"replies":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/comments?post=241407"}],"version-history":[{"count":5,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241407\/revisions"}],"predecessor-version":[{"id":241754,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241407\/revisions\/241754"}],"sessions":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/241409?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=241407"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speaker_group?post=241407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}