{"id":241424,"date":"2014-10-26T23:32:15","date_gmt":"2014-10-27T03:32:15","guid":{"rendered":"https:\/\/2014.toronto.wordcamp.org\/?post_type=wcb_speaker&p=241424"},"modified":"2014-11-01T17:17:05","modified_gmt":"2014-11-01T21:17:05","slug":"stephane-boisvert","status":"publish","type":"wcb_speaker","link":"https:\/\/toronto.wordcamp.org\/2014\/speaker\/stephane-boisvert\/","title":{"rendered":"Stephane Boisvert"},"content":{"rendered":"

St\u00e9phane works for Automattic, the company behind WordPress.com as a VIP Engineer helping sites<\/a> stay secure and optimized.
\nHe was formerly senior advisor for the Federal Liberal party for 4 years leading the party’s growth in online data acquisitions and donations.<\/p>\n

Speaking Sessions<\/h2>\n

Everything you know about AB testing is wrong<\/a> in the Advanced Developer<\/a> track<\/p>\n

About your presentation<\/h2>\n

Do you ever wonder if your AB testing and optimizations are working as intended?
\nHave you ever had incredible results in tests only to not have them follow thru long term?<\/p>\n

All of these questions probabilistically answered and more in my talk!<\/p>\n

What do you want people to learn from your presentation?<\/h2>\n

That changing the color of a button won’t lead to 50% more conversions.<\/p>\n

Why did you decide to speak?<\/h2>\n

I love to talk about AB testing and optimizations and the common pitfalls that most people encounter when they start testing.<\/p>\n

What attracted you to WordPress in the first place?<\/h2>\n

The ease of use and the flexibility it provided<\/p>\n

What is your favourite plugin or theme, and why?<\/h2>\n

I think Gravity Forms is one of the best plugins because it is incredibly easy to use by end users but can also be extended by developers.<\/p>\n

What are you most looking forward to at WordCamp Toronto?<\/h2>\n

Networking and helping people out at the happiness bar.<\/p>\n","protected":false},"excerpt":{"rendered":"

St\u00e9phane works for Automattic, the company behind WordPress.com as a VIP Engineer helping sites stay secure and optimized. He was formerly senior advisor for the Federal Liberal party for 4 years leading the party’s growth in online data acquisitions and donations. Speaking Sessions Everything you know about AB testing is wrong in the Advanced Developer … Continue reading Stephane Boisvert<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":6358608,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-241424","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/c116fc9184a2e49330cc97d76beee0766dac6da6f972aa263eb865c9805db238?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/6358608"}],"replies":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/comments?post=241424"}],"version-history":[{"count":5,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241424\/revisions"}],"predecessor-version":[{"id":241681,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/241424\/revisions\/241681"}],"sessions":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/241550?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=241424"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2014\/wp-json\/wp\/v2\/speaker_group?post=241424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}