Most small organizations have a challenge with how to leverage their basic WordPress site into a full marketing platform. My presentation takes the audience from a discussion about the marketing problems they face, to a digital marketing platform design pattern that they can use, and then ultimately through a discussion about which WordPress plugins they can use for the different components.
Learning Outcomes:
- Understand how to transform a WordPress site into a conversion funnel used to collect leads and make e-commerce transactions.
- Understand how a WordPress site can be used for Content Marketing and SEO.
- Understand the value of Social Media and how to connect it with WordPress.
- Understand the importance of collecting email addresses for use in marketing campaigns.
- Understand how digital advertising can be used to bring more traffic to a WordPress site.
- Understand the importance of using traffic analytic tools like Google Analytics to track site traffic and conversion goals.
- Understand which WordPress plugins can be used to build a Digital Marketing Platform for your business or non-profit organization.