The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
Learning Outcomes
- Set up Google Analytics in WordPress
- Understand SEO basics
- Understand how to read reports in Google Analytics
- Know the meaning of metrics, dimensions, and filters
- Create custom reports
- Create custom segments
- Identify important metrics for website SEO and diagnostics