Our Sponsor Spotlight series showcases the people and organizations who are supporting WordCamp Toronto 2015 through financial or in-kind contributions. Learn more about this year’s sponsors.
What is NewPath Consulting?
“We streamline your sales, marketing and business operations with simple to use yet highly effective software solutions with a monthly subscription fee. You never have to buy, install or manage software. And your business benefits through continuous innovation and growth.”
Why WordPress?
“We like WordPress because of it its infinite extensibility and scalability. It is a deceptively easy to use tool for an online publisher, but it can also grow to be customized for a very particular set of business needs. I love the community that has grown around WordPress in the plugins and themes ecosystem. It is most definitely the aspect of the product that continues to attract more developers and users to the platform. And I think it’s just getting started even though WordPress has been around for over ten years.”
Do you have an interesting WordPress story?
“We have a customer who wanted to setup a publishing platform that included advertising and tracking of individual articles using “short URLs” that can be tracked in WordPress. What started as a traditional technology marketing news site evolved into a wonderful custom platform to attract corporate sponsors.
WordPress can be customized to support a custom advertising platform that rivals any traditional online ad platform. Pretty much any requirement could be handled with very little coding from scratch.”
How has WordPress affected you?
“WordPress is a “level up” for our customers that need a more complete and extensible content management solution. For most customers that want to grow into a CMS, they can start at something much simpler and we offer TypePad which is a very simple blogging/web page management system.
What is interesting about WordPress is that it allows the customer to dream about growth and know that there is a solution that they can eventually grow into. WordPress continues to evolve and so we can always provide a path for our customers to grow into. That’s comforting for both them and us.”
What’s your advice for WordCamp attendees?
“There is no 1 right way to do anything any more for your customers. There are better ways that take less time and money but the best solutions for customers always involve research, testing and iteration. What you think is the “”best”” way to do something can become very average or not ideal, literally overnight. That’s how fast things move now.
The most important thing today is whether your solutions are providing a business value to your customers. Measuring the value you provide, and charging accordingly is the secret to building strong customer relationships, which is really what the Internet is all about — creating, nurturing and growing relationships between people.”