{"id":1018,"date":"2015-09-20T10:30:25","date_gmt":"2015-09-20T15:30:25","guid":{"rendered":"https:\/\/2015.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1018"},"modified":"2015-09-24T08:54:35","modified_gmt":"2015-09-24T13:54:35","slug":"digital-marketing-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2015\/session\/digital-marketing-with-wordpress\/","title":{"rendered":"Digital Marketing with WordPress"},"content":{"rendered":"<p>Most small organizations have a challenge with how to leverage their basic WordPress site into a full marketing platform.\u00a0My presentation takes the audience from a discussion about the marketing problems they face, to a digital marketing platform design pattern that they can use, and then ultimately through a discussion about which WordPress plugins they can use for the different components.<!--more--><\/p>\n<p><strong>Learning Outcomes:<\/strong><\/p>\n<ul>\n<li>Understand how to transform a WordPress site into a conversion funnel used to collect leads and make e-commerce transactions.<\/li>\n<li>Understand how a WordPress site can be used for Content Marketing and SEO.<\/li>\n<li>Understand the value of Social Media and how to connect it with WordPress.<\/li>\n<li>Understand the importance of collecting email addresses for use in marketing campaigns.<\/li>\n<li>Understand how digital advertising can be used to bring more traffic to a WordPress site.<\/li>\n<li>Understand the importance of using traffic analytic tools like Google Analytics to track site traffic and conversion goals.<\/li>\n<li>Understand which WordPress plugins can be used to build a Digital Marketing Platform for your business or non-profit organization.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most small organizations have a challenge with how to leverage their basic WordPress site into a full marketing platform.\u00a0My presentation takes the audience from a discussion about the marketing problems they face, to a digital marketing platform design pattern that they can use, and then ultimately through a discussion about which WordPress plugins they can [&hellip;]<\/p>\n","protected":false},"author":14587473,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1443898800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[775],"footnotes":""},"session_track":[583696],"session_category":[],"class_list":["post-1018","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content-marketing-seo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5UjGY-gq","jetpack_likes_enabled":false,"session_date_time":{"date":"October 3, 2015","time":"2:00 pm"},"session_speakers":[{"id":"775","slug":"david-mackey","name":"David Mackey","link":"https:\/\/toronto.wordcamp.org\/2015\/speaker\/david-mackey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1018\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1018\/revisions\/1019"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/775"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/mackey1"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1018"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1018"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}