{"id":1226,"date":"2016-07-20T18:56:30","date_gmt":"2016-07-20T22:56:30","guid":{"rendered":"https:\/\/2016.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1226"},"modified":"2016-07-20T18:56:30","modified_gmt":"2016-07-20T22:56:30","slug":"advanced-online-marketing-for-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2016\/session\/advanced-online-marketing-for-wordpress\/","title":{"rendered":"Advanced Online Marketing for WordPress"},"content":{"rendered":"<h3><em><strong>Session Description<\/strong><\/em><\/h3>\n<p>Learn techniques you can use to build WordPress sites fine tuned for conversions and optimized for online marketing. We&#8217;ll cover everything from CRO to advanced Analytics to help give you the tools you can use to build more valuable sites for your clients. You&#8217;ll also learn bonus techniques that will help you increase your billings and help you secure a long term and mutually beneficial relationships with your clients. Don&#8217;t miss Advanced Online Marketing for WordPress!<\/p>\n<h3><em><strong>Learning Outcomes<\/strong><\/em><\/h3>\n<p>* Deploy advanced Google Analytics solutions<br \/>\n* Launch and measure a statistically significant A\/B test using blended conversion metrics.<br \/>\n* Launch and measure an &#8220;un-Conversion Rate Optimization&#8221; campaign. &#8220;How to make money from visitors who do nothing&#8221;<br \/>\n* Scale A\/B testing using custom post types<br \/>\n* Deploy effective list capture strategies<br \/>\n* Launch and measure an effective on-site ad strategy using WordPress<\/p>\n<h3><em><strong>User level<\/strong><\/em><\/h3>\n<p>All attendees are welcome to come to this session &amp;\u00a0all skill levels will get *something* out of the presentation.<\/p>\n<h3><em><strong>Prerequisites<\/strong><\/em><\/h3>\n<p>Basic knowledge of Google Analytics, basic principles of A\/B testing, basic knowledge of the function of custom post types, moderate development experience (especially tracking scripts) are the\u00a0prerequisites required to attend this session.<\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Session Description Learn techniques you can use to build WordPress sites fine tuned for conversions and optimized for online marketing. We&#8217;ll cover everything from CRO to advanced Analytics to help give you the tools you can use to build more &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2016\/session\/advanced-online-marketing-for-wordpress\/\">Continue reading <span class=\"assistive-text\">Advanced Online Marketing for WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14714900,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1470502800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[922],"footnotes":""},"session_track":[910665],"session_category":[],"class_list":["post-1226","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-auditorium"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p789Km-jM","session_date_time":{"date":"August 6, 2016","time":"1:00 pm"},"session_speakers":[{"id":"922","slug":"david-vogelpohl","name":"David Vogelpohl","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/david-vogelpohl\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1226\/revisions"}],"predecessor-version":[{"id":1509,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1226\/revisions\/1509"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/922"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/davidvee"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1226"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1226"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}