{"id":1232,"date":"2016-07-21T11:55:53","date_gmt":"2016-07-21T15:55:53","guid":{"rendered":"https:\/\/2016.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1232"},"modified":"2016-07-21T11:55:54","modified_gmt":"2016-07-21T15:55:54","slug":"seo-its-not-just-ranking-anymore","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2016\/session\/seo-its-not-just-ranking-anymore\/","title":{"rendered":"SEO It&#8217;s Not Just Ranking Anymore"},"content":{"rendered":"<h3><em><strong>Session Description<\/strong><\/em><\/h3>\n<p>You&#8217;ve created a WordPress website, but now what? How do you attract traffic from the big search engines to your site? Is there an easy way to make your website a success? Maybe you&#8217;ve already heard that Search Engine Optimization (SEO) is the answer. It is. SEO is no longer just about keywords. We&#8217;ll cover what&#8217;s new in Google Search, How to do Keyword Research today,\u00a0In depth explanation of\u00a0 Yoast plugin &amp; How to make the plugin work on your website\u00a0and cover some All In One SEO Pack Plugin.<\/p>\n<h3><em><strong>Learning Outcomes<\/strong><\/em><\/h3>\n<p>1) Know how SEO is now an overall web strategy for their WordPress Content<br \/>\n2) Understand how SEO mindset has changed and how to incorporate the new mindset into their WordPress design &amp; content Strategy<br \/>\n3) How to utilize the features of the Yoast SEO plugin and the All In One SEO Pack plugin<\/p>\n<h3><em><strong>User level<\/strong><\/em><\/h3>\n<p>All attendees are welcome to come to this session but the ones that will likely benefit the most\u00a0are beginner &amp; intermediate users of WordPress.<\/p>\n<h3><em><strong>Prerequisites<\/strong><\/em><\/h3>\n<p>No prerequisites required to attend this session. Just bring your laptop, your smile &amp; willingness to learn!<\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Session Description You&#8217;ve created a WordPress website, but now what? How do you attract traffic from the big search engines to your site? Is there an easy way to make your website a success? Maybe you&#8217;ve already heard that Search &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2016\/session\/seo-its-not-just-ranking-anymore\/\">Continue reading <span class=\"assistive-text\">SEO It&#8217;s Not Just Ranking Anymore<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14855238,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1470488400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1020,1202],"footnotes":""},"session_track":[910665],"session_category":[],"class_list":["post-1232","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-auditorium"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p789Km-jS","session_date_time":{"date":"August 6, 2016","time":"9:00 am"},"session_speakers":[{"id":"1020","slug":"tamara-macduff","name":"Tamara MacDuff","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/tamara-macduff\/"},{"id":"1202","slug":"david-mackey","name":"David Mackey","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/david-mackey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1232\/revisions"}],"predecessor-version":[{"id":1574,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1232\/revisions\/1574"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1020"},{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1202"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/tamaralin"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1232"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1232"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}