{"id":1265,"date":"2016-07-20T18:46:45","date_gmt":"2016-07-20T22:46:45","guid":{"rendered":"https:\/\/2016.toronto.wordcamp.org\/?post_type=wcb_session&p=1265"},"modified":"2016-07-20T18:46:45","modified_gmt":"2016-07-20T22:46:45","slug":"contextual-personas-for-content-design","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2016\/session\/contextual-personas-for-content-design\/","title":{"rendered":"Contextual Personas for Content Design"},"content":{"rendered":"

Session Description<\/strong><\/em><\/h3>\n

What do companies such as Slack and Porter Airlines have in common? Not only do they have well-designed interfaces that get your users\u2019 job done, but also content that is clear, intentional, and serves a unique purpose. In an age where great design is won or lost at the user experience (UX) level, how can we ensure that we deliver websites or apps that are not just pretty but also purposeful in both design and content?<\/p>\n

In this session, we will be using a UX research technique called \u201cContextual Personas\u201d to kickstart your content design process. We will be mashing up the time-honoured techniques of persona creation \u2013 such as user interviews, contextual inquiry, etc. \u2013 with strategic foresight methods to identify some user types and content strategies for your target audience. By identifying users across their most critical and uncertain needs, we will be able to pinpoint what exactly do they want out of our product or service and how we can achieve their goals through our copy, through our design, and throughout their user journey.<\/p>\n

Don\u2019t let \u201clorem ipsum\u201d hold you back! Let contextual personas deliver the insight you need to build digital products that users love.<\/p>\n

Learning Outcomes<\/strong><\/em><\/h3>\n

– Make informed content decisions out of actual user research
\n– Apply the equation: \u201cGreat Design + Useful Content = Amazing User Experience\u201d
\n– Get acquainted with strategic foresight basics to tease out contexts and scenarios of use
\n– Apply Clayton Christensen\u2019s and Donna Lichaw\u2019s \u201cJobs to be Done\u201d and \u201cStorymapping\u201d frameworks to support your user\u2019s journey
\n– Build content matrices, editorial calendars, and content models to operationalize your content decisions after user research<\/p>\n

User level<\/strong><\/em><\/h3>\n

All attendees are welcome to come to this session but the ones that will likely benefit the most\u00a0are intermediate\u00a0users & designers.<\/p>\n

Prerequisites<\/strong><\/em><\/h3>\n

No prerequisites required to attend this session. Just bring your laptop, your smile & willingness to learn!<\/p>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

Session Description What do companies such as Slack and Porter Airlines have in common? Not only do they have well-designed interfaces that get your users\u2019 job done, but also content that is clear, intentional, and serves a unique purpose. In … Continue reading Contextual Personas for Content Design<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":14937762,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1470592800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1195],"footnotes":""},"session_track":[910245],"session_category":[],"class_list":["post-1265","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3-rm-1-147"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p789Km-kp","session_date_time":{"date":"August 7, 2016","time":"2:00 pm"},"session_speakers":[{"id":"1195","slug":"jesse-emmanuel-rosario","name":"Jesse Emmanuel Rosario","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/jesse-emmanuel-rosario\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14937762"}],"version-history":[{"count":2,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1265\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1265\/revisions\/1495"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1195"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1265"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}