{"id":1572,"date":"2016-07-21T11:47:45","date_gmt":"2016-07-21T15:47:45","guid":{"rendered":"https:\/\/2016.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1572"},"modified":"2016-07-21T11:47:45","modified_gmt":"2016-07-21T15:47:45","slug":"the-power-of-the-inbox","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2016\/session\/the-power-of-the-inbox\/","title":{"rendered":"The Power of The Inbox"},"content":{"rendered":"<h3><em><strong>Session Description<\/strong><\/em><\/h3>\n<p>What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes the audience step-by-step through the keys to effective email marketing.<\/p>\n<h3><em><strong>Learning Outcomes<\/strong><\/em><\/h3>\n<p>Participants will be guided through a session that describes what email marketing\u00a0really is (and isn\u2019t),\u00a0what it can do for your business\u00a0and the five easy steps you must take to harness the power of the inbox (grow a healthy list, create great content, customize a beautiful, mobile-friendly template that matches your brand,\u00a0get your emails opened and track your results).<br \/>\nFrom revealing why regular email doesn&#8217;t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don&#8217;t!), this seminar will give the audience the keys to the most effective marketing they can do: email marketing.<\/p>\n<h3><em><strong>User level<\/strong><\/em><\/h3>\n<p>All attendees are welcome to come to this session\u00a0&amp; everybody will benefit from it.<\/p>\n<h3><em><strong>Prerequisites<\/strong><\/em><\/h3>\n<p>No prerequisites required to attend this session. Just bring your laptop, your smile &amp; willingness to learn!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session Description What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes the audience step-by-step through the keys to effective email &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2016\/session\/the-power-of-the-inbox\/\">Continue reading <span class=\"assistive-text\">The Power of The Inbox<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14937762,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1470596400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1460],"footnotes":""},"session_track":[910482],"session_category":[],"class_list":["post-1572","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2-rm-1-073"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p789Km-pm","session_date_time":{"date":"August 7, 2016","time":"3:00 pm"},"session_speakers":[{"id":"1460","slug":"melanie-martin","name":"Melanie Martin","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/melanie-martin\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14937762"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1572\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1572\/revisions\/1573"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1460"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1572"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}