{"id":1814,"date":"2016-08-03T10:44:35","date_gmt":"2016-08-03T14:44:35","guid":{"rendered":"https:\/\/2016.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1814"},"modified":"2016-08-03T10:44:35","modified_gmt":"2016-08-03T14:44:35","slug":"why-design-matters","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2016\/session\/why-design-matters\/","title":{"rendered":"Why Design Matters"},"content":{"rendered":"<h3><em><strong>Session Description<\/strong><\/em><\/h3>\n<p>I\u2019ll give a brief overview of my background as a designer: working for ad agencies to in-house at Flywheel. I\u2019ll explain what I do there, walk through why design is important for tech startups (and any company in general). I\u2019ll dive into the brand evolution of Flywheel, and how it\u2019s positively impacted our growth and outreach.<\/p>\n<h3><em><strong>Learning Outcomes<\/strong><\/em><\/h3>\n<p>Better understand the inner workings of advertising vs. in-house design.<\/p>\n<h3><em><strong>User level<\/strong><\/em><\/h3>\n<p>All attendees are welcome to come to this session\u00a0&amp; everybody will benefit from it.<\/p>\n<h3><em><strong>Prerequisites<\/strong><\/em><\/h3>\n<p>No prerequisites required to attend this session. Just bring your laptop, your smile &amp; willingness to learn!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session Description I\u2019ll give a brief overview of my background as a designer: working for ad agencies to in-house at Flywheel. I\u2019ll explain what I do there, walk through why design is important for tech startups (and any company in &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2016\/session\/why-design-matters\/\">Continue reading <span class=\"assistive-text\">Why Design Matters<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13625665,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1470495600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1812],"footnotes":""},"session_track":[910482],"session_category":[],"class_list":["post-1814","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2-rm-1-073"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p789Km-tg","session_date_time":{"date":"August 6, 2016","time":"11:00 am"},"session_speakers":[{"id":"1812","slug":"andrea-trew","name":"Andrea Trew","link":"https:\/\/toronto.wordcamp.org\/2016\/speaker\/andrea-trew\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1814\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1814\/revisions\/1815"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1812"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/andreaktrew"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1814"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1814"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}