John is a marketing strategist, graphic designer and writer by day, and the same by night.
He serves as a marketing consultant and content developer for B2B, Technology and Retail clients throughout the US. In 2006, John founded Creative Stream Marketing (www.creativestreammarketing.com), serving national retailers, tech companies, and B2B companies across the US. John has worked with numerous start ups, early stage, and established companies both strategically and in providing tactical marketing services, developing brands and increasing response to their businesses. #WCTO profile: https://2017.toronto.wordcamp.org/speaker/john-centofanti/”
BRAND POSITIONING: GROWING YOUR BUSINESS BY FINDING YOUR NICHE. If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.
This session is interactive. We’ll test the branding principles presented with a volunteer to help a real business. This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical, regardless of your business size or your expertise.
As a US citizen, I’ve had the privilege of visiting Toronto many times. I love that it never gets old and I discover something new and amazing each time. The diversity, food and architecture are always a nice surprise. Plus, I’ve never met a person I didn’t like at a WordCamp!
Connect with John through his speaker profile.
Make sure you have your ticket to #WCTO before they sell out!
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