Before entering the world of advertising, I had been involved in the arts, from jazz and classical voice to some acting/voice overs. My creative bent naturally led me into advertising, having enjoyed the copywriting part of preparing radio commercials. This led to an entrepreneurial career; while working in fashion advertising, professionals were now able to advertise for the first time, so that became my niche market. I had a successful stint promoting professionals of every kind.
My family background in showbusiness instilled in me an ease for showmanship, presentation and marketing. It was a natural path. My talents combine traditional advertising with digital marketing. And within that broad scope is my passion for designing, writing, idea generation, creative lead and execution of all marketing activities. I love working with retail, fashion and professionals.
I have been attending WordPress meetups around the city for a while now which is what brings me to WordCamp. The energy behind my work is “moving people emotionally” with your message. My slogan is: Ideas That Move People. And that applies to websites and social media, too. Even more so in digital because if you don’t, the reader will bounce off rather than being intensely engaged. My interests include jazz and classical music vocals, theatre and art, but I also find fulfilling networking and sharing with like-minded fellow marketers.