How WordPress can help stop the extinction of the independent local business.
Description:
A storm has arrived. An avalanche of technology has emerged that engages consumers differently and these changes are impact the way consumers experience shopping in-store and online. Kiosks, online shopping tools, recommendation engines, influencers.
What is needed are strategies and affordable tools to ride this wave. If local businesses cannot keep with the consumer’s taste in these shiny new objects, they will wilt away. It’s not about reinventing the wheel, but about keeping place as a key spoke in the structure.
As a WordPress expert, you have tools that can help these businesses stay as an essential spoke in that wheel. What you need is a road map to help navigate that journey, and you need tools that can deliver the plan.
Learning Objectives:
- Shared knowledge on consumer technology tools that are being implemented…
- Know how to create a “doable” plan to help a local independent business
- Actionable tactics that can be done for short term and long term benefits for the business
- Ideas on how to stay in tune and evolve the plan and execution over time
Prerequisites
Experience with WordPress and a desire to continue to leverage this platform.
