404 Pages are inevitable, so make the most out of them.
Description:
People are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page.
Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page.
But, what if we could leverage it to start a conversation instead?
Learning Objectives:
Learn how to optimize 404 pages so that it does not become a dead end but starts a conversation.
Prerequisites
Anyone can benefit from this talk.
