Scheme your way to more SEO traffic with structured data
Description:
Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?
It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.
Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.
Schema.org markup is a must for everyone serious about their website’s search engine optimization.
Learning Objectives:
In this session, you’ll learn:
- the opportunities to outrank competitors and draw more interest from searchers with structured data
- the options that make the most sense for your website and business so you can start using structured data markup
- plugins and services to implement these techniques
- services to structure, prototype, test, analyze and report on the search-related data added to your pages
Prerequisites
This presentation is geared to intermediate to advanced WordPress folks. A basic understanding of SEO is recommended.
