{"id":1741,"date":"2017-08-01T09:12:45","date_gmt":"2017-08-01T13:12:45","guid":{"rendered":"https:\/\/2017.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1741"},"modified":"2017-09-21T15:53:36","modified_gmt":"2017-09-21T19:53:36","slug":"quality-experimentation","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2017\/session\/quality-experimentation\/","title":{"rendered":"Quality Experimentation"},"content":{"rendered":"<h2><span style=\"font-weight: 400\">Website Optimization Through Quality Experimentation<\/span><\/h2>\n<h2><span style=\"font-weight: 400\">Description:<\/span><\/h2>\n<p><span style=\"font-weight: 400\">I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. \u00a0My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Learning Objectives:<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400\">Why we optimize <\/span><\/li>\n<li><span style=\"font-weight: 400\">Overcoming fear of optimization <\/span><\/li>\n<li><span style=\"font-weight: 400\">Optimization best practices<\/span><\/li>\n<li><span style=\"font-weight: 400\">Experiment ideas and examples<\/span><\/li>\n<li><span style=\"font-weight: 400\">Google Optimize BETA closer look<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Prerequisites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Mid level.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Optimization Through Quality Experimentation Description: I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. \u00a0My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion. Learning Objectives: Why we optimize Overcoming fear of optimization Optimization best practices Experiment &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/toronto.wordcamp.org\/2017\/session\/quality-experimentation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Quality Experimentation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15193791,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1506780300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1573],"footnotes":""},"session_track":[5002,1053297],"session_category":[],"class_list":["post-1741","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing","wcb_track-room-1-147"],"jetpack_shortlink":"https:\/\/wp.me\/p837Y2-s5","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 30, 2017","time":"10:05 am"},"session_speakers":[{"id":"1573","slug":"drew-wilde","name":"Drew Wilde","link":"https:\/\/toronto.wordcamp.org\/2017\/speaker\/drew-wilde\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":8,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1741\/revisions"}],"predecessor-version":[{"id":3721,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1741\/revisions\/3721"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1573"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/jwilde4"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1741"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}