{"id":1857,"date":"2017-08-01T08:26:08","date_gmt":"2017-08-01T12:26:08","guid":{"rendered":"https:\/\/2017.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1857"},"modified":"2017-09-20T12:36:09","modified_gmt":"2017-09-20T16:36:09","slug":"make-the-most-of-404-pages","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2017\/session\/make-the-most-of-404-pages\/","title":{"rendered":"Make the Most of 404 Pages"},"content":{"rendered":"<h2><span style=\"font-weight: 400\">404 Pages are inevitable, so make the most out of them.<\/span><\/h2>\n<h2><span style=\"font-weight: 400\">Description:<\/span><\/h2>\n<p><span style=\"font-weight: 400\">People \u00a0are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">But, what if we could leverage it to start a conversation instead?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Learning Objectives:<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Learn how to optimize 404 pages so that it does not become a dead end but starts a conversation.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Prerequisites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Anyone can benefit from this talk.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>404 Pages are inevitable, so make the most out of them. Description: People \u00a0are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page. Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page. But, what if &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/toronto.wordcamp.org\/2017\/session\/make-the-most-of-404-pages\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Make the Most of 404 Pages&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15086888,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1506870000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1631],"footnotes":""},"session_track":[5002,1053294],"session_category":[],"class_list":["post-1857","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing","wcb_track-room-1-149"],"jetpack_shortlink":"https:\/\/wp.me\/p837Y2-tX","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"session_date_time":{"date":"October 1, 2017","time":"11:00 am"},"session_speakers":[{"id":"1631","slug":"neha-patel","name":"Neha Patel","link":"https:\/\/toronto.wordcamp.org\/2017\/speaker\/neha-patel\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/15086888"}],"version-history":[{"count":6,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1857\/revisions"}],"predecessor-version":[{"id":1906,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1857\/revisions\/1906"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1631"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1857"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1857"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}