{"id":3447,"date":"2017-09-14T12:30:11","date_gmt":"2017-09-14T16:30:11","guid":{"rendered":"https:\/\/2017.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=3447"},"modified":"2017-09-14T12:30:12","modified_gmt":"2017-09-14T16:30:12","slug":"brand-positioning","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2017\/session\/brand-positioning\/","title":{"rendered":"Brand Positioning"},"content":{"rendered":"<h2><span style=\"font-weight: 400\">Growing Your Business by Finding Your Niche<\/span><\/h2>\n<h2><span style=\"font-weight: 400\">Description:<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If your marketing isn\u2019t working, it might be because you haven\u2019t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We&#8217;ll also cover ways to develop messaging for your business.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Intended Audience: This session will help small business owners and leaders to improve their business with better branding.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Learning Objectives:<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400\">Understand how to position their business in the marketplace<\/span><\/li>\n<li><span style=\"font-weight: 400\">Know how to write and refine their brand&#8217;s message<\/span><\/li>\n<li><span style=\"font-weight: 400\">How to gain more business and more efficiency by finding a niche in business<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Prerequisites<\/span><\/h2>\n<p><span style=\"font-weight: 400\">No prerequisites. This is geared toward freelancers and business owners to help them gain more business.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing Your Business by Finding Your Niche Description: If your marketing isn\u2019t working, it might be because you haven\u2019t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We&#8217;ll also cover ways to develop messaging for your business. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/toronto.wordcamp.org\/2017\/session\/brand-positioning\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brand Positioning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":689445,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1506866400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3445],"footnotes":""},"session_track":[5002,1053294],"session_category":[],"class_list":["post-3447","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing","wcb_track-room-1-149"],"jetpack_shortlink":"https:\/\/wp.me\/p837Y2-TB","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"session_date_time":{"date":"October 1, 2017","time":"10:00 am"},"session_speakers":[{"id":"3445","slug":"john-centofanti","name":"John Centofanti","link":"https:\/\/toronto.wordcamp.org\/2017\/speaker\/john-centofanti\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/689445"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3447\/revisions"}],"predecessor-version":[{"id":3448,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3447\/revisions\/3448"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/3445"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=3447"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=3447"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=3447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}