Behind the WPToronto & WordCamp Toronto logos

The WPToronto and WordCamp Toronto logos were both originally designed by Gurcharn Birdi at Kobayashi + Zeitguys.

If the WordCamp Toronto logo looks familiar, that’s because it first appeared as the branding for WordCamp Toronto 2015.

Our talented co-organizer Dan Stramer tweaked the logo for 2018 and used it as the inspiration for this year’s branding. (Dan was also responsible for all the site and print design.)

A big thanks to Gurcharn, Kobayashi + Zeitguys, and Dan Stramer for offering their creative chops as in-kind support to #WCYYZ.

If you’re interested in contributing, consider volunteering – we’re always looking for more people to help out!

Featured speaker: Ryan Meghdies

Ryan’s session is Growth and the future of SEO using Gutenberg.

Ryan has managed web design and marketing projects for global enterprise brands as well as small business. In 2014, he launched Tastic Marketing, a boutique agency that has built a reputation based on partnering with client businesses and driving exceptional growth with lead generation campaigns and techniques.

Why did you choose your topic?

I want people to understand how web design and SEO are connected. If I can help educate them, they can make better decisions.

Continue reading Featured speaker: Ryan Meghdies

Sponsor spotlight: Hover

Thanks to Hover for helping make WordCamp Toronto 2018 possible.

Hover Logo

Hover sells domain names and email – that’s it.

With over three hundred domain extensions, no heavy-handed upselling, and best-in-class support, Hover makes it easy to spend less time on finding your perfect domain and more time on your big idea. Domain name your passion.

Sponsor spotlight: Weglot

Thanks to Weglot for helping make WordCamp Toronto 2018 possible.

Weglot Logo

Weglot is the best WordPress multilingual plugin to translate and display your website in multiple languages.

Founded in 2016, Weglot is trusted by more than 40,000 websites owners and developers, with an average rating of 4.9/5.0 (700+ reviews).

Key benefits include:

  • Simple and quick set-up.
  • Multilingual SEO best practices.
  • Compatibility with any Themes and Plugins (incl. WooCommerce).
  • Human and automatic translations.
  • A unique dashboard: edit and replace any content, add your own translations rules, invite in-house freelancer or team mates to collaborate.
  • Expert Support: Fully dedicated translation technical expert of 10+ team members.

Check out Weglot in the WordPress.org plugin directory.

Sponsor spotlight: Major Tom

Thanks to Major Tom for helping make WordCamp Toronto 2018 possible.

Major Tom Logo

Major Tom is a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape.

Our team of more than 86 industry-leading specialists have been hand-picked from across the globe and cover the full spectrum of strategymarketingdevelopment, and creative. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000. We combine the top-level strategy you’d find at an established consultancy with the implementation and technological capabilities you’d find at a leading agency.

Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients.

Gutenberg & the building blocks of an online presence.

The following is a guest post on behalf of our sponsors at GoDaddy. GoDaddy Pro provides free tools like delegated account access and a single dashboard to manage all your WordPress sites (no matter where they’re hosted).

Let’s go back in time to 2004 when WordPress was first spun out of b2/cafelog.

In these early days, a website was your online presence.

Social media wasn’t really a thing yet. Facebook wasn’t conceived until a month after WordPress 1.0 shipped, MySpace didn’t take off until 2005, and Twitter came along a year later in 2006.

Nobody was vlogging on YouTube or streaming on Twitch or posting stories to Instagram because these things didn’t exist yet.

But blogs existed, and the web was full of them. They were tomes of digital text, powered by a plethora of platforms.

In time, WordPress came to dominate. It gobbled up market share as bloggers moved away from the likes of Movable Type (and others).

WordPress was great because it provided an elegant writing experience and was open to customization through themes, plugins, and post types.

Thanks to those capabilities, WordPress eventually grew beyond just being a tool for building blogs – it became a full-blown CMS.

That’s great for building information-dense, text-heavy websites.

But the web is so much more than that now.

Continue reading Gutenberg & the building blocks of an online presence.

Featured speaker: Andrea Zoellner

Andrea’s sessions are Copywriting for better UX and Storytelling with Gutenberg.

Andrea is the Chief Content Creator at SiteGround and the lead organizer for WordCamp Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career in tech. Now she spends her days developing brand messaging, copy editing and blogging. When she’s not at home in Montreal, she’s sampling the digital nomad life and documenting her adventures on her travel blog. Follow @andreazoellner on Twitter to connect.

Why did you choose your topic?

I love good content and think it’s an important part of building successful websites. I also believe improving the communication value of your site is something everybody can achieve.

With a growing interest in accessibility and user experience, my talk on microcopy provides easy-to-implement tips that can help any web interface be more effective.

My talk about storytelling with Gutenberg comes at a time when many bloggers and content creators are wondering just what to expect with the new editor and if they’re going to have to change their workflow. The answer is yes, but the payoff is huge. In my talk, I hope to encourage and inspire content creators to embrace the multimedia opportunities of Gutenberg.

Continue reading Featured speaker: Andrea Zoellner

Sponsor spotlight: Jetpack

Thanks to Jetpack for helping make WordCamp Toronto 2018 possible.

Transform how you work with your WordPress sites and rest easy knowing they’re always firing on all cylinders. Jetpack connects your site to the global services, community, and support provided by WordPress.com so you can focus on the stuff that matters.

Jetpack automatically shields your site from the unwanted attention of spammers, hackers, and malware, while real-time sync and backup means you don’t have to worry about data loss. Straightforward traffic-building tools help you attract the attention of readers and search engines. Pages and videos are delivered at high speed from a global, ad-free content delivery network.

With Jetpack’s Affiliate program you can earn 20% for every sale of Jetpack to your customers and clients. And with unlimited referrals, the sky’s the limit! Refer as many clients and contacts as you can, and get paid for every sale you generate.

Make your site work for you. Get your Jetpack today at Jetpack.com

Featured speaker: Ryan Moore

Ryan’s session is Building and automating WordPress workflows.

Ryan is the co-founder of Uncanny Owl, a Toronto-based WordPress agency. In building eLearning and automation solutions that are used on over 10,000 WordPress sites, Ryan has unique insights into the challenges faced when building complex WordPress sites. Follow @UncannyOwl on Twitter.

Why did you choose your topic?

I wanted to talk about ways to improve user experience with automation because it’s something our team supports for clients on a daily basis. Our company, Uncanny Owl, also released an automation plugin a few months ago.

Continue reading Featured speaker: Ryan Moore

Sponsor spotlight: WooCommerce

Thanks to WooCommerce for helping make WordCamp Toronto 2018 possible.

28% of all online stores are powered by WooCommerce. Built on WordPress, WooCommerce is a fully customizable, open source eCommerce solution.

Whether you’re selling a few handcrafted items to a niche market, taking an existing business online, or going global with an enterprise level eCommerce business – WooCommerce will get you set up and selling fast and scale securely as you grow. Plus your content will be forever yours and customizable down to the finest button color.

Developed and supported by a distributed team, WooCommerce is powered by Automattic, the creators of WordPress.com.