Andrea’s sessions are Copywriting for better UX and Storytelling with Gutenberg.

Andrea is the Chief Content Creator at SiteGround and the lead organizer for WordCamp Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career in tech. Now she spends her days developing brand messaging, copy editing and blogging. When she’s not at home in Montreal, she’s sampling the digital nomad life and documenting her adventures on her travel blog. Follow @andreazoellner on Twitter to connect.

Why did you choose your topic?

I love good content and think it’s an important part of building successful websites. I also believe improving the communication value of your site is something everybody can achieve.

With a growing interest in accessibility and user experience, my talk on microcopy provides easy-to-implement tips that can help any web interface be more effective.

My talk about storytelling with Gutenberg comes at a time when many bloggers and content creators are wondering just what to expect with the new editor and if they’re going to have to change their workflow. The answer is yes, but the payoff is huge. In my talk, I hope to encourage and inspire content creators to embrace the multimedia opportunities of Gutenberg.

Continue reading Featured speaker: Andrea Zoellner →

Ryan’s session is Building and automating WordPress workflows.

Ryan is the co-founder of Uncanny Owl, a Toronto-based WordPress agency. In building eLearning and automation solutions that are used on over 10,000 WordPress sites, Ryan has unique insights into the challenges faced when building complex WordPress sites. Follow @UncannyOwl on Twitter.

Why did you choose your topic?

I wanted to talk about ways to improve user experience with automation because it’s something our team supports for clients on a daily basis. Our company, Uncanny Owl, also released an automation plugin a few months ago.

Continue reading Featured speaker: Ryan Moore →

Brian’s session is Current trends in SEO for businesses and bloggers.

Since 1997, Brian has worked with clients of all sizes on their websites and Internet presence, including online marketing strategies, search engine optimization (SEO), content marketing, web design, social media, and conversion tactics. You can connect with Brian on his website, Instagram, and Twitter @brianrotsztein.

Why did you choose your topic?

I’ve been doing SEO since 1997. While things were relatively stable for a while there, a lot has happened recently and so I’d like to provide an update. I run brands like Uniseo which is a full service web design, SEO, and Internet marketing services provider and training centre, the WordPress support and maintenance service WP Phone Support, and Montreal-based RedstoneX Web Design, and we get a lot of questions about the industry, so I am going to share some of the big ones.

Continue reading Featured speaker: Brian Rotsztein →

Christie’s session is Migrating 1,300 websites from HTML to WordPress.

Christie specializes in corporate brand implementation across both print and digital platforms. Christie graduated from the Graphic Design course at Algonquin College, specializing in web/interactive design and motion graphics. Her hobbies are fine arts, traveling, and being a CSS whiz.

Why did you choose your topic?

I learned a lot of valuable lessons during the massive 1300 website migrations from HTML to WordPress that would definitely benefit other WordPress users.

Troy’s session is The One Stop Marketing Shop: Gutenberg’s Marketing Toolbox.

Troy has managed and developed just under a hundred personal and client WordPress websites over 8 years. He runs a 7 person digital marketing agency, Delta Growth, that conducts SEO, paid ads, email marketing and conversion rate optimization campaigns on all types of sites, the majority of which are WordPress.

Why did you choose your topic?

I know that WordPress sometimes fights the reputation of being a small business CMS, or at least that their competitors like to try to suggest that in their sales material. I wanted to show off WordPress’s extensibility by talking about how it has helped businesses of all sizes achieve success across all of the major digital marketing categories.

Continue reading Featured speaker: Troy Fawkes →

Juan’s session is CSS Grid, Gutenberg, and the future of layouts.

From Juan: “NYC based web designer. Built my first table-based site in 2004. Currently designing things for FC Harlem and New York City FC. UX Design Mentor at Bloc.io.”

Why did you choose your topic?

This is the most exciting technology that’s come to browsers since CSS was released. Gutenberg now means a new wave of exciting new themes and websites!

Continue reading Featured speaker: Juan Pablo Gomez →