Gutenberg Strategy Panel

Join us for an open-ended question and answer session with a panel of our speakers and WordCamp Toronto organizers, moderated by Robin Macrae. The one topic we will discuss is adoption strategies for individuals, business and enterprises and other practical issues in the changes brought by Gutenberg.

Come and tell us whether you’re stressed, elated and/or resigned and we’ll do our best to put Gutenberg into perspective for you.

Making websites accessible and complying with the AODA

This session is about creating accessible web sites. I will talk about:

  • Ontario’s accessibility requirements
  • Some tips for creating accessible code
  • Free tools to test for accessibility
  • WordPress themes that are accessibility ready and
  • Gutenberg and accessibility

People with disabilities can’t use Gutenberg effectively. Larger organizations who implement it may face legal fallout.

The WordPress accessibility community is rallying to make WordPress do the right thing by disabled users. I will talk about those efforts, as well as the efforts of the Gutenberg team to improve its accessibility.

Attendees will learn about:

  • how blind people use the web
  • creating accessible web sites
  • the guidelines that help you know what to do
  • free tools to test for accessibility and
  • accessibility ready WordPress themes

According to the Accessibility for Ontarians with Disabilities Act (AODA) beginning January 1, 2021 all public websites and web content posted after January 1, 2012 must meet WCAG 2.0 Level AA. Learn about meeting this requirement.

https://www.ontario.ca/page/how-make-websites-accessible.

Beginning January 1, 2014: new public websites, significantly refreshed websites and any web content posted after January 1, 2012 must meet Web Content Accessibility Guidelines (WCAG) 2.0 Level A.

Beginning January 1, 2021: all public websites and web content posted after January 1, 2012 must meet WCAG 2.0 Level AA other than criteria 1.2.4 (live captions) and 1.2.5 (pre-recorded audio descriptions).

Growth and the Future of SEO using Gutenberg

Most websites are only using SEO to target 30% of available traffic. This is a practical presentation that will help you identify how that missing 70%, the SEO techniques to integrate it into your web design, and, finally, how Gutenberg makes the development far more effective. You’ll also learn to identify easy SEO wins for your business and how web design and SEO are so closely related.

How do I prepare my website and marketing for Voice Search and Google’s Knowledge Graph? In recent months, these have become very popular topics. Businesses want to stay ahead of the curve so their lead generation does not fall behind – online marketing is key to their success. As we look into the future of WordPress with Gutenberg and SEO, it will become clear what search engines are looking for from you and how it directly relates to the 70% we’ll be uncovering together.

Key Takeaways:

  • What the breakdown of search traffic is today
  • How to identify easy SEO wins and integrate them into your website
  • What is SEO-driven design
  • How Gutenberg makes it easier to integrate SEO
  • The future of SEO and why you won’t need to worry with good SEO

Building my first Gutenberg Block

This technical session is for developers as well as users with at least a little coding experience. After a brief introduction to what Gutenberg is and what it can do, the presentation will show simple bits of code and demonstrate how these bits of code translate into a Gutenberg block.

  • Building a Gutenberg block is very simple
  • Gutenberg blocks make the editing experience a lot richer

Our Beloved Plugins and Gutenberg

The goal of this session is to show how some of the most popular WordPress plugins are responding to, interacting with and supporting Gutenberg as well as what’s in their roadmaps. The plugins discussed include SEO (YOAST), page builders (Beaver Builder / Elementor / Divi), custom fields (Advanced Custom Fields), gallery sliders (NextGEN Gallery), forms (Ninja Forms) and others (TinyMCE Advanced, WooCommerce, etc.).

– Although it’s release is scheduled for 2018-11-19, the Gutenberg beta is supported by some major plugins – New features that Gutenberg enables in these plugins – Ideas on how Gutenberg can be used to enhance the editing experience

Who Moved My Editor? Addressing Gutenberg Facts and Fears

Change is hard. For a developer, changing our workflow is especially difficult. In his book, Who moved my cheese?, Dr. Spencer Johnson uses an allegory to teach healthy coping mechanisms for change. When it comes to choosing a CMS, developers rely upon the tools with which we’re most familiar. Traditionally, WordPress doesn’t make breaking changes. But with the upcoming release of the Gutenberg editor in WordPress 5.0, how can we realistically adjust both our attitudes and our workflows?

What if WordPress forks? What if it forks several times? How do page builders fit into a Gutenberg world? Will my favorite plugins adapt and how? Will my clients’ sites break?

It’s okay to ask questions. Learning to anticipate, monitor, and adapt to change leads us to a healthy place of positive acceptance.

In this talk, we will spend some time discussing the actual risk-benefit assessment of WordPress 5.0. You will leave with a better outlook — guaranteed.

  • Don’t fear forking
  • Truth vs fiction
  • It will be OK

Building Gutenberg Blocks, the Playlist Block Story

In this talk, I will outline the story and what we learned from building the Playlist block for the Gutenberg editor. We will explore both the epic wins and failures in the course of building our first block. If you are learning Gutenberg or React and have hit road blocks in understanding the flow, data or tools available, this talk will clear the air on many of those issues. We’ll explore local development tools and design patterns used in block creation.

If there is one takeaway from this talk, it is that Gutenberg isn’t scary.

The One Stop Marketing Shop: Gutenberg’s Marketing Toolbox

Can WordPress be the one stop shop for your marketing needs? Is it going to be there for you as you grow from a small business to a large one or will it let you down along the way? This session covers four critical digital marketing categories and how WordPress & Gutenberg support them through various stages of complexity.

Business owners, marketers, developers and designers will take away:

  1. The growth stages of the four critical digital marketing categories: SEO, paid ads, email and marketing automation, conversion rate optimization and UX.
  2. WordPress’s support of your business through your growth stages, with a case study.
  3. Powerful ways to leverage Gutenberg’s modular thinking for marketing.

CSS Grid, Gutenberg and the future of Layouts

Released last year, CSS Grid changes everything for the web and the WordPress communityIt means that, for the first time, we can think of layout on posts and pages as two-dimensional and fully responsive. CSS Grid is not another plugin hack or bootstrap patch. Quite simply, it’s the solution for which designers have been asking. It is here to stay and right now is the perfect time to learn it.

Why CSS Grid? How to use Grid? When to use Grid? Demos!

Storytelling with Gutenberg: How to use the new editor to boost your blog

With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.

In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

  1. How to use Gutenberg
  2. storytelling tips
  3. copywriting tips
  4. publishing and marketing trends