The following is a guest post by Andrea Zoellner. Andrea is the Chief Content Creator at SiteGround, a web hosting provider that specializes in powerful tools for WordPress webmasters.

She will be presenting back-to-back sessions on content at WordCamp Toronto 2018:

• 10:30, Room 3 COPYWRITING FOR BETTER UX
• 11:30, Room 2 STORYTELLING WITH GUTENBERG: HOW TO USE THE NEW EDITOR TO BOOST YOUR BLOG

Catch her at the event to talk about WordPress, content strategy, and learn more about SiteGround hosting and affiliate opportunities.

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Blogging to increase your website’s online visibility is one of the most common strategies in digital marketing. But there are even more reasons to spend time on your website content that go beyond SEO and can help you on your road to success.

Boost Your Credibility

The content you have on your website pages and blog posts should be high quality and relevant to your target audience.

It goes without saying that poorly written content will increase your bounce rate because readers won’t have the patience for mediocre work.

Even if you can’t commit to frequent blogging, you can increase the credibility of your website and boost your authority as a content creator by ensuring everything you publish is engaging, useful, and beautiful.

In fact, the Gutenberg editor makes it easier than ever to create pages that are attractive and media-rich. You no longer need to rely on a team of digital designers to create your own stylized layouts that give more weight to your words.

The extra work you put into designing awesome content pages in Gutenberg will set you apart from other sources and show that you have a commitment to quality.

Drive Action

Well-crafted web text should point towards an action, whether it’s an immediate action like ‘Subscribe’ or ‘Add to Cart’ or a long-term strategy, like getting people to change their habits.

Put on your copywriting hat to spot opportunities to make your content more active and conversion-oriented.

Microcopy is an often overlooked way to improve the effectiveness of your website. Those tiny bits of copy within your website’s interface like buttons, cart labels, and menu text can have a huge impact on your site’s flow and how your visitors engage with your website.

SEO may help get people on your website, but what they do once they are there depends on the quality of the user experience you craft for them within your pages.

An important way to improve your site’s UX is to optimize it with really good web hosting.

At SiteGround, for example, with our SiteGround Optimizer plugin, developed in-house specifically for boosted WordPress performance, your pages will load super fast, creating a delightful experience that can help your readers follow through on your calls to action.

Accessibility

Another way thoughtful content can improve your website is by using it to increase accessibility.

Images and videos are great and are now even easier to use with the Gutenberg editor. However, never overlook the power of good Alt Text, captions, transcripts, and detailed written instructions to make your website as easy to navigate as possible for screen readers and other accessibility tools.

By adding accessible content to your web strategy, not only are you increasing your reach but you’re also making the web a better place for everyone.

About SiteGround

SiteGround hosting is your ticket to a high-performance website that’s easy to manage.

Our sophisticated hosting solutions are crafted for personal websites, online businesses, and enterprise projects and come with WordPress-specific features customers love.

Getting started, migrating a site, optimizing web performance, and managing a healthy website have never been easier thanks to smart in-house tools designed for busy WordPress webmasters.

Since 2004, we empower people to build better, faster, and safer websites by managing the hosting for them. Our mission to power awesome websites is why SiteGround is actively involved in the WordPress community and WordCamps around the world.

Photo by Christin Hume on Unsplash