{"id":1682,"date":"2018-11-30T12:00:55","date_gmt":"2018-11-30T17:00:55","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?p=1682"},"modified":"2018-11-30T11:05:06","modified_gmt":"2018-11-30T16:05:06","slug":"featured-speaker-brian-rotsztein","status":"publish","type":"post","link":"https:\/\/toronto.wordcamp.org\/2018\/featured-speaker-brian-rotsztein\/","title":{"rendered":"Featured speaker: Brian Rotsztein"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1684\" data-permalink=\"https:\/\/toronto.wordcamp.org\/2018\/featured-speaker-brian-rotsztein\/brian-rotsztein-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?fit=350%2C322&amp;ssl=1\" data-orig-size=\"350,322\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"brian-rotsztein\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?fit=300%2C276&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?fit=350%2C322&amp;ssl=1\" class=\"aligncenter size-medium wp-image-1684\" src=\"https:\/\/i0.wp.com\/2018.toronto.wordcamp.org\/files\/2018\/11\/brian-rotsztein-300x276.jpg?resize=300%2C276&#038;ssl=1\" alt=\"\" width=\"300\" height=\"276\" srcset=\"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?resize=300%2C276&amp;ssl=1 300w, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?resize=326%2C300&amp;ssl=1 326w, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?w=350&amp;ssl=1 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Brian&#8217;s session is\u00a0<a href=\"https:\/\/2018.toronto.wordcamp.org\/session\/current-trends-in-seo-for-businesses-and-bloggers\/\"><em>Current trends in SEO for businesses and bloggers<\/em>.<\/a><\/p>\n<p>Since 1997, Brian has worked with clients of all sizes on their websites and Internet presence, including online marketing strategies, search engine optimization (SEO), content marketing, web design, social media, and conversion tactics. You can connect with Brian on his <a href=\"http:\/\/www.rotsztein.com\/\">website<\/a>, <a href=\"https:\/\/www.instagram.com\/brianrotsztein\/\">Instagram<\/a>, and Twitter <a href=\"https:\/\/twitter.com\/brianrotsztein\">@brianrotsztein<\/a>.<\/p>\n<p><strong>Why did you choose your topic?<\/strong><\/p>\n<p>I&#8217;ve been doing SEO since 1997. While things were relatively stable for a while there, a lot has happened recently and so I&#8217;d like to provide an update. I run brands like <a href=\"https:\/\/www.uniseo.com\">Uniseo<\/a> which is a full service web design, SEO, and Internet marketing services provider and training centre, the WordPress support and maintenance service <a href=\"https:\/\/www.wpphonesupport.com\">WP Phone Support<\/a>, and Montreal-based <a href=\"https:\/\/www.redstonex.com\">RedstoneX Web Design<\/a>, and we get a lot of questions about the industry, so I am going to share some of the big ones.<\/p>\n<p><!--more--><\/p>\n<p><strong>What do you want people to learn from your session?<\/strong><\/p>\n<p>I want them to get an idea of the latest trends in Google rankings. It&#8217;s mostly a discussion of how to think about and integrate the changes into an overall SEO plan.<\/p>\n<p><strong>Why did you decide to speak?<\/strong><\/p>\n<p>I like to give back to the community.<\/p>\n<p><strong>What brought you to WordPress in the first place?<\/strong><\/p>\n<p>I started using it in 2005 while searching for a CMS.<\/p>\n<p><strong>What are you most looking forward to at WordCamp Toronto?<\/strong><\/p>\n<p>Seeing everyone!<\/p>\n<p><strong>What&#8217;s your advice to other WordCamp Toronto attendees?<\/strong><\/p>\n<p>You get the most out of WordCamps when you attend talks, but especially when you socialize!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brian&#8217;s session is\u00a0Current trends in SEO for businesses and bloggers. Since 1997, Brian has worked with clients of all sizes on their websites and Internet presence, including online marketing strategies, search engine optimization (SEO), content marketing, web design, social media, &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2018\/featured-speaker-brian-rotsztein\/\">Continue reading <span class=\"assistive-text\">Featured speaker: Brian Rotsztein<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6358608,"featured_media":1684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18001],"tags":[],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-speaker"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?fit=350%2C322&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-r8","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1077,"url":"https:\/\/toronto.wordcamp.org\/2018\/speakers-sessions-part-2\/","url_meta":{"origin":1682,"position":0},"title":"Speakers &amp; Sessions: Part 2","author":"Andy McIlwain","date":"November 9, 2018","format":false,"excerpt":"We've just published the schedule for this year's WordCamp Toronto! You'll notice our theme of Gutenberg and the future of WordPress echoing throughout the sessions. We have several developers sharing their first-hand experiences with custom block development; we have marketers talking about the impact of Gutenberg on business websites; and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/10\/cropped-cn_tower-fav.png?fit=512%2C512&resize=350%2C200#038;ssl=1","width":350,"height":200},"classes":[]},{"id":1648,"url":"https:\/\/toronto.wordcamp.org\/2018\/featured-speaker-ryan-meghdies\/","url_meta":{"origin":1682,"position":1},"title":"Featured speaker: Ryan Meghdies","author":"Andy McIlwain","date":"December 1, 2018","format":false,"excerpt":"Ryan's session is\u00a0Growth and the future of SEO using Gutenberg. Ryan\u00a0has managed web design and marketing projects for global enterprise brands as well as small business. In 2014, he launched\u00a0Tastic Marketing, a boutique agency that has built a reputation based on partnering with client businesses and driving exceptional growth with\u2026","rel":"","context":"In &quot;Featured Speakers&quot;","block_context":{"text":"Featured Speakers","link":"https:\/\/toronto.wordcamp.org\/2018\/category\/featured-speaker\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/ryan-meghdies.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1451,"url":"https:\/\/toronto.wordcamp.org\/2018\/featured-speaker-troy-fawkes\/","url_meta":{"origin":1682,"position":2},"title":"Featured speaker: Troy Fawkes","author":"Andy McIlwain","date":"November 25, 2018","format":false,"excerpt":"Troy's session is The One Stop Marketing Shop: Gutenberg's Marketing Toolbox. Troy has managed and developed just under a hundred personal and client WordPress websites over 8 years. He runs a 7 person digital marketing agency, Delta Growth, that conducts SEO, paid ads, email marketing and conversion rate optimization campaigns\u2026","rel":"","context":"In &quot;Featured Speakers&quot;","block_context":{"text":"Featured Speakers","link":"https:\/\/toronto.wordcamp.org\/2018\/category\/featured-speaker\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/troy-fawkes.jpeg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/troy-fawkes.jpeg?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/troy-fawkes.jpeg?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/troy-fawkes.jpeg?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1376,"url":"https:\/\/toronto.wordcamp.org\/2018\/three-reasons-to-invest-in-great-website-content\/","url_meta":{"origin":1682,"position":3},"title":"Three Reasons to Invest in Great Website Content","author":"Andy McIlwain","date":"November 22, 2018","format":false,"excerpt":"The following is a guest post by\u00a0Andrea Zoellner.\u00a0Andrea is the Chief Content Creator at SiteGround, a web hosting provider that specializes in powerful tools for WordPress webmasters. She will be presenting back-to-back sessions on content at WordCamp Toronto 2018: 10:30, Room 3 COPYWRITING FOR BETTER UX 11:30, Room 2 STORYTELLING\u2026","rel":"","context":"In &quot;Featured Sponsors&quot;","block_context":{"text":"Featured Sponsors","link":"https:\/\/toronto.wordcamp.org\/2018\/category\/featured-sponsor\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/invest-in-content-siteground.jpg?fit=1000%2C560&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/invest-in-content-siteground.jpg?fit=1000%2C560&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/invest-in-content-siteground.jpg?fit=1000%2C560&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/invest-in-content-siteground.jpg?fit=1000%2C560&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":941,"url":"https:\/\/toronto.wordcamp.org\/2018\/speakers-sessions-part-1\/","url_meta":{"origin":1682,"position":4},"title":"Speakers &amp; Sessions: Part 1","author":"Andy McIlwain","date":"November 5, 2018","format":false,"excerpt":"With just a few weeks to go before the event, we're excited to (finally!) announce our first wave of confirmed speakers for WordCamp Toronto 2018. It's a great lineup of WordPress talent from around the Toronto area and abroad. We've also published the first version of our schedule, which will\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/10\/cropped-cn_tower-fav.png?fit=512%2C512&resize=350%2C200#038;ssl=1","width":350,"height":200},"classes":[]},{"id":569,"url":"https:\/\/toronto.wordcamp.org\/2018\/talk-ideas\/","url_meta":{"origin":1682,"position":5},"title":"Talk Ideas (Update 1)","author":"robin_wp","date":"September 10, 2018","format":false,"excerpt":"This is the current version of the talk ideas post having been updated once. The update added the theme announced for the event and a second list of topics to consider. The theme of the event is Gutenberg and the WordPress of Tomorrow. Read about the theme and what it\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/10\/cropped-cn_tower-fav.png?fit=512%2C512&resize=350%2C200#038;ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/6358608"}],"replies":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"predecessor-version":[{"id":1685,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/1682\/revisions\/1685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/1684"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}