Why did you choose your topic?<\/strong><\/p>\nI love good content and think it’s an important part of building successful websites. I also believe improving the communication value of your site is something everybody can achieve.<\/p>\n
With a growing interest in accessibility and user experience, my talk on microcopy provides easy-to-implement tips that can help any web interface be more effective.<\/p>\n
My talk about storytelling with Gutenberg comes at a time when many bloggers and content creators are wondering just what to expect with the new editor and if they’re going to have to change their workflow. The answer is yes, but the payoff is huge. In my talk, I hope to encourage and inspire content creators to embrace the multimedia opportunities of Gutenberg.<\/p>\n
<\/p>\n
What do you want people to learn from your session?<\/strong><\/p>\nIn my talk about microcopy, attendees will learn quick tricks to improve the effectiveness of the little words the guide users through their websites, from menu labels to shopping prompts. In my Gutenberg talk, I’ll go through the different blocks and share content creation tips and trends that make the most of the new tools.<\/p>\n
Why did you decide to speak?<\/strong><\/p>\nWordCamps are a great place for webmasters of all skill levels to learn new ways to succeed online. As a writer first and foremost, I love opportunities to share non-technical content-related tips that can improve how a person’s website performs. I also love the opportunity to meet lots of new people and swap stories.<\/p>\n
What brought you to WordPress in the first place?<\/strong><\/p>\nI studied journalism and was introduced to WordPress as a publishing platform to build a portfolio. One thing led to another and now I am the Chief Content Creator for a web hosting company that powers 1.5 million domains, which probably includes some journalism student portfolios.<\/p>\n
What are you most looking forward to at WordCamp Toronto?<\/strong><\/p>\nFinding out what neat things people in the GTA are doing with WordPress.<\/p>\n
Any advice for other WordCamp Toronto attendees?<\/strong><\/p>\nStrike up a conversation with a stranger! You never know what you could have in common or how you might be able to help each other.<\/p>\n","protected":false},"excerpt":{"rendered":"
Andrea’s sessions are\u00a0Copywriting for better UX\u00a0and\u00a0Storytelling with Gutenberg. Andrea is the Chief Content Creator at SiteGround and the lead organizer for WordCamp Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career … Continue reading Featured speaker: Andrea Zoellner<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":6358608,"featured_media":1692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18001],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-speaker"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/andrea-zoellner.png?fit=400%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-rh","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":941,"url":"https:\/\/toronto.wordcamp.org\/2018\/speakers-sessions-part-1\/","url_meta":{"origin":1691,"position":0},"title":"Speakers & Sessions: Part 1","author":"Andy McIlwain","date":"November 5, 2018","format":false,"excerpt":"With just a few weeks to go before the event, we're excited to (finally!) announce our first wave of confirmed speakers for WordCamp Toronto 2018. 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Since 1997, Brian has worked with clients of all sizes on their websites and Internet presence, including online marketing strategies, search engine optimization (SEO), content marketing, web design, social media, and conversion tactics. You can connect with Brian on his\u2026","rel":"","context":"In "Featured Speakers"","block_context":{"text":"Featured Speakers","link":"https:\/\/toronto.wordcamp.org\/2018\/category\/featured-speaker\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/toronto.wordcamp.org\/2018\/files\/2018\/11\/brian-rotsztein.jpg?fit=350%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1376,"url":"https:\/\/toronto.wordcamp.org\/2018\/three-reasons-to-invest-in-great-website-content\/","url_meta":{"origin":1691,"position":2},"title":"Three Reasons to Invest in Great Website Content","author":"Andy McIlwain","date":"November 22, 2018","format":false,"excerpt":"The following is a guest post by\u00a0Andrea Zoellner.\u00a0Andrea is the Chief Content Creator at SiteGround, a web hosting provider that specializes in powerful tools for WordPress webmasters. 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<\/p>\n