{"id":1027,"date":"2018-11-09T12:39:26","date_gmt":"2018-11-09T17:39:26","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1027"},"modified":"2018-12-29T12:49:35","modified_gmt":"2018-12-29T17:49:35","slug":"current-trends-in-seo-for-businesses-and-bloggers","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2018\/session\/current-trends-in-seo-for-businesses-and-bloggers\/","title":{"rendered":"Current Trends in SEO For Businesses and Bloggers"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The basics behind search engine optimization (SEO) and high rankings in Google haven\u2019t changed much in the last decade. While both on-site SEO and off-site SEO tactics remain important, newer areas of focus have come into play. Topics such as content quality, website speed, security, design, the <\/span><i><span style=\"font-weight: 400\">Knowledge Graph<\/span><\/i><span style=\"font-weight: 400\">, artificial intelligence, algorithm updates and Google mandated changes should be considered by anyone looking to stay up to date with SEO. This session will discuss some of the latest trends that site owners and managers should be aware of.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basics behind search engine optimization (SEO) and high rankings in Google haven\u2019t changed much in the last decade. While both on-site SEO and off-site SEO tactics remain important, newer areas of focus have come into play. Topics such as &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2018\/session\/current-trends-in-seo-for-businesses-and-bloggers\/\">Continue reading <span class=\"assistive-text\">Current Trends in SEO For Businesses and Bloggers<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5655429,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1543696200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/12\/28\/brian-rotsztein-current-trends-in-seo-for-businesses-and-bloggers\/","_wcpt_speaker_id":[1014],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-1027","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-gz","jetpack_likes_enabled":true,"session_date_time":{"date":"December 1, 2018","time":"3:30 pm"},"session_speakers":[{"id":"1014","slug":"brian-rotsztein","name":"Brian Rotsztein","link":"https:\/\/toronto.wordcamp.org\/2018\/speaker\/brian-rotsztein\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/5655429"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1027\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1027\/revisions\/1028"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1014"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1027"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}