{"id":1029,"date":"2018-11-09T12:41:06","date_gmt":"2018-11-09T17:41:06","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1029"},"modified":"2018-12-29T12:48:53","modified_gmt":"2018-12-29T17:48:53","slug":"democratizing-digital-marketing-why-we-need-to-create-a-better-user-experience","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2018\/session\/democratizing-digital-marketing-why-we-need-to-create-a-better-user-experience\/","title":{"rendered":"Democratizing Digital Marketing. Why We Need To Create A Better User Experience."},"content":{"rendered":"<p><span style=\"font-weight: 400\">Lead generation, page builders, email marketing, customer management and advertising are marketing tools that have exploded in number and popularity because of SaaS, the cloud, has made them inexpensive to build with low initial subscription costs. With a 100 different cloud based platforms offering 14 day free trials, rarely does someone looking for the latest and greatest in marketing tools think of WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s a problem because WordPress provides some of the best marketing tools and the lowest costs. With WordPress, you can build sophisticated eCommerce stores, send emails, and create automated follow-up. For example, there are literally hundreds of lead generation strategies and WordPress offers website builder the most effective SEO markup.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So why are people going to the cloud when they could be getting the same or better for less or free with WordPress? It&#8217;s because the cloud currently offers a better user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the advent of Gutenberg, a new era is beginning for WordPress, one that marks a new focus on providing a greatly improved user experience. With it, you can make your vision come a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this session, whether you&#8217;re a developer or not, I&#8217;m going to share with you tips and strategies that will help you create a better user experience for your plugin, your theme or your site so you can compete with the SaaS tools and make WordPress a better place for everyone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation, page builders, email marketing, customer management and advertising are marketing tools that have exploded in number and popularity because of SaaS, the cloud, has made them inexpensive to build with low initial subscription costs. With a 100 different &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2018\/session\/democratizing-digital-marketing-why-we-need-to-create-a-better-user-experience\/\">Continue reading <span class=\"assistive-text\">Democratizing Digital Marketing. Why We Need To Create A Better User Experience.<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15045081,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1543692600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/19PuDXu7yPhYCADX0hzM7wQqTPscC3BrZ\/view","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/12\/28\/adrian-tobey-democratizing-digital-marketing-why-we-need-to-create-a-better-user-experience\/","_wcpt_speaker_id":[1016],"footnotes":""},"session_track":[174416],"session_category":[],"class_list":["post-1029","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-gB","jetpack_likes_enabled":true,"session_date_time":{"date":"December 1, 2018","time":"2:30 pm"},"session_speakers":[{"id":"1016","slug":"adrian-tobey","name":"Adrian Tobey","link":"https:\/\/toronto.wordcamp.org\/2018\/speaker\/adrian-tobey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1029\/revisions"}],"predecessor-version":[{"id":1030,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1029\/revisions\/1030"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1016"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/trainingbusinesspros"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1029"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}