{"id":1031,"date":"2018-11-09T12:42:04","date_gmt":"2018-11-09T17:42:04","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=1031"},"modified":"2018-12-10T12:03:36","modified_gmt":"2018-12-10T17:03:36","slug":"growth-and-the-future-of-seo-using-gutenberg","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2018\/session\/growth-and-the-future-of-seo-using-gutenberg\/","title":{"rendered":"Growth and the Future of SEO using Gutenberg"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Most websites are only using SEO to target 30% of available traffic. This is a practical presentation that will help you identify how that missing 70%, the SEO techniques to integrate it into your web design, and, finally, how Gutenberg makes the development far more effective. You&#8217;ll also learn to identify easy SEO wins for your business and how web design and SEO are so closely related.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">How do I prepare my website and marketing for <\/span><\/i><b><i>Voice Search<\/i><\/b><i><span style=\"font-weight: 400\"> and Google&#8217;s <\/span><\/i><b><i>Knowledge Graph<\/i><\/b><i><span style=\"font-weight: 400\">?<\/span><\/i><span style=\"font-weight: 400\"> In recent months, these have become very popular topics. Businesses want to stay ahead of the curve so their lead generation does not fall behind \u2013 online marketing is key to their success. As we look into the future of WordPress with Gutenberg and SEO, it will become clear what search engines are looking for from you and how it directly relates to the 70% we&#8217;ll be uncovering together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Key Takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What the breakdown of search traffic is today<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to identify easy SEO wins and integrate them into your website<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is SEO-driven design<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How Gutenberg makes it easier to integrate SEO<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The future of SEO and why you won&#8217;t need to worry with good SEO<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most websites are only using SEO to target 30% of available traffic. This is a practical presentation that will help you identify how that missing 70%, the SEO techniques to integrate it into your web design, and, finally, how Gutenberg &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2018\/session\/growth-and-the-future-of-seo-using-gutenberg\/\">Continue reading <span class=\"assistive-text\">Growth and the Future of SEO using Gutenberg<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5655429,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1543692600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1tkddOvaFZnKNCZBxKxAZiehcFtfALBz280PdfOMnl4A\/edit#slide=id.g485ae1536a_0_934","_wcpt_session_video":"","_wcpt_speaker_id":[1018],"footnotes":""},"session_track":[174547],"session_category":[1215194],"class_list":["post-1031","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1","wcb_session_category-gutenberg"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-gD","jetpack_likes_enabled":true,"session_date_time":{"date":"December 1, 2018","time":"2:30 pm"},"session_speakers":[{"id":"1018","slug":"ryan-meghdies","name":"Ryan Meghdies","link":"https:\/\/toronto.wordcamp.org\/2018\/speaker\/ryan-meghdies\/"}],"session_cats_rendered":"Gutenberg","_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/5655429"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1031\/revisions"}],"predecessor-version":[{"id":1032,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1031\/revisions\/1032"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1018"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1031"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}