{"id":917,"date":"2018-11-03T11:40:08","date_gmt":"2018-11-03T15:40:08","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?post_type=wcb_session&p=917"},"modified":"2018-12-29T12:55:29","modified_gmt":"2018-12-29T17:55:29","slug":"the-one-stop-marketing-shop-gutenbergs-marketing-toolbox","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2018\/session\/the-one-stop-marketing-shop-gutenbergs-marketing-toolbox\/","title":{"rendered":"The One Stop Marketing Shop: Gutenberg’s Marketing Toolbox"},"content":{"rendered":"

Can WordPress be the one stop shop for your marketing needs? Is it going to be there for you as you grow from a small business to a large one or will it let you down along the way? This session covers four critical digital marketing categories and how WordPress & Gutenberg support them through various stages of complexity.<\/p>\n

Business owners, marketers, developers and designers will take away:<\/p>\n

    \n
  1. The growth stages of the four critical digital marketing categories: SEO, paid ads, email and marketing automation, conversion rate optimization and UX.<\/li>\n
  2. WordPress’s support of your business through your growth stages, with a case study.<\/li>\n
  3. Powerful ways to leverage Gutenberg’s modular thinking for marketing.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Can WordPress be the one stop shop for your marketing needs? Is it going to be there for you as you grow from a small business to a large one or will it let you down along the way? This … Continue reading The One Stop Marketing Shop: Gutenberg’s Marketing Toolbox<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":12633495,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1543678200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/dg.agency\/public\/worcamp-2018.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/12\/28\/troy-fawkes-the-one-stop-marketing-shop-gutenbergs-marketing-toolbox\/","_wcpt_speaker_id":[894],"footnotes":""},"session_track":[174742],"session_category":[1215194],"class_list":["post-917","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2","wcb_session_category-gutenberg"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-eN","jetpack_likes_enabled":true,"session_date_time":{"date":"December 1, 2018","time":"10:30 am"},"session_speakers":[{"id":"894","slug":"troy-fawkes","name":"Troy Fawkes","link":"https:\/\/toronto.wordcamp.org\/2018\/speaker\/troy-fawkes\/"}],"session_cats_rendered":"Gutenberg","_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/917\/revisions"}],"predecessor-version":[{"id":918,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/917\/revisions\/918"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/894"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/troyfawkes"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=917"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=917"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}