{"id":921,"date":"2018-11-03T11:41:10","date_gmt":"2018-11-03T15:41:10","guid":{"rendered":"https:\/\/2018.toronto.wordcamp.org\/?post_type=wcb_session&#038;p=921"},"modified":"2018-12-29T12:54:04","modified_gmt":"2018-12-29T17:54:04","slug":"copywriting-for-better-ux","status":"publish","type":"wcb_session","link":"https:\/\/toronto.wordcamp.org\/2018\/session\/copywriting-for-better-ux\/","title":{"rendered":"Copywriting for Better UX"},"content":{"rendered":"<p>When we think about UX, we\u2019re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface\u2014the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.<\/p>\n<p>This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.<\/p>\n<p>Copywriting tips, UX design basics, tips to improve website design<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think about UX, we\u2019re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface\u2014the microcopy. Gutenberg makes it easier to craft &hellip; <a href=\"https:\/\/toronto.wordcamp.org\/2018\/session\/copywriting-for-better-ux\/\">Continue reading <span class=\"assistive-text\">Copywriting for Better UX<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13996737,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1543678200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/AndreaZoellner\/effective-copywriting-tips-for-better-ux-wordcamp-toronto","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/12\/28\/andrea-zoellner-copywriting-for-better-ux\/","_wcpt_speaker_id":[886],"footnotes":""},"session_track":[174416],"session_category":[],"class_list":["post-921","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa1ZDU-eR","jetpack_likes_enabled":true,"session_date_time":{"date":"December 1, 2018","time":"10:30 am"},"session_speakers":[{"id":"886","slug":"andrea-zoellner","name":"Andrea Zoellner","link":"https:\/\/toronto.wordcamp.org\/2018\/speaker\/andrea-zoellner\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/921\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/921\/revisions\/922"}],"speakers":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/886"}],"author":[{"embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/andreazoellner"}],"wp:attachment":[{"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=921"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toronto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}