06 – How to become a Social Propietor

Your first WordPress website

  • Why you must control your url
  • Starts with the option of choosing a host and a web designer or doing it on their own
  • Provide suggestions for the necessary software programs to utilize the functions of WordPress i.e. Firefox, Filezilla, Notepad++.
  • Resources if you are going it alone i.e.: Google search, WordPress TV,

How to build a successful WordPress installation

  • Site setup and security
  • Permalinks
  • Backup solutions
  • Suggested Themes Installation: discussion on the use of child themes, free and premium themes

WordPress basics

  • Pages and page layout
  • Posts, categories and tags
  • Inserting images: Using Captions, Alt tags, building Galleries
  • Link building: Internal page links and external website links
  • Menus
  • Sidebars, headers and footers

Plugins: How to choose a quality plugin

  • Jetpack, NexGen gallery, Yet Another Related Posts Plugin
  • SEO plugins, the need for tracking code and using Google Analytics

Why you need to publish “content” in order to succeed

  • Building a website is not enough on its own
  • Demonstrate how WordPress gives you the opportunity to become recognized as an authority in your business category (tell your business story to an audience)

Use the features of WordPress

  • (comment forms and contact forms) interact with your customers
  • Connect WordPress to Facebook, Twitter and other social media channels

Join the WordPress community

  • Participate in forums, WordCamps, host Meetups,