“I am the Digital Marketing Manager at Sucuri. I analyze and create a ton of content. My work involves a lot of Excel and Google Docs, constant learning, and communicating technical ideas in simple language.”

Presentation: Google Analytics for Objective SEO and Diagnostics

“I love the way the internet lets us share and connect with information. Websites are a beautiful thing, and the dimensions and metrics you can use to explore content performance are almost endless.”

What unique perspective are you bringing to this talk?

“I work for Sucuri and I’ve been involved in cyber security for years, so you can expect to learn a bit about keeping spammers out of your Google Analytics. There is definitely a focus on diagnostics, equal to the focus given to SEO metrics.”

What’s one really cool thing people will discover during your session?

“Give an admin Google Analytics, and she will analyze for a day. Teach an admin to make Google Analytics reports, and she will analyze for a lifetime.”

What are you most looking forward to at WordCamp Toronto?

“Testing my theory that Canadians do WordCamp better than Americans.”