Despite being known best for his work as a WordPress designer, developer, and WordCamp speaker and organizer, Brendan’s best communications skills lie in his ability to help organizations understand how they can build communities around their products and services.
Presentation: How to A/B Test with WordPress: Conversions Aren’t Just for Landing Pages
“I love helping people and businesses succeed through good design and marketing.
I’ve spent the last few years proving this as a partner at a digital marketing agency in Montréal (Horse & Cart) designing landing pages and building campaign strategies.
With the above in consideration and my almost 10yrs experience working with WordPress as a developer, designer and publisher it only made since to combine the best both worlds and both passions.”
What unique perspective are you bringing to this talk?
“I believe that good marketing starts with good design. Landing pages offer marketers or anyone trying to sell a product, service or point of view online an efficient and powerful way to do so, if done right. Conversion centered design does not have to end with landing pages, it can be applied to blog posts, pages, product pages, emails, apps or any entry page online. That’s what makes this talk unique, it’s not just about about landing pages. In this talk we’ll look at how to apply these principle to anything you do in WordPress.”
What are you most looking forward to at WordCamp Toronto?
“Toronto is where I got my start with WordPress back in 2007 as professor at Seneca College where I taught the first ever WordPress course in college. I was also the WordCamp Toronto organizer in 2008 before I left to Montreal. Basically, this is where my open source roots are :)”
What’s one really cool thing people will discover during your session?
“That designing and optimizing landing pages in WordPress is easier that you think regardless of your skill set – you can turn your blog or site into a marketing machine.”
Do you have a good WordPress story?
“I have many. But, one of my favourites has to do with a side project called PressWork.
My business partner, at the time, Chris Bavota (@bavotasan) and I started this project back in 2010. It was a front-end drag and drop WordPress framework built for designers, developers and publishers.
That year at WordCamp Montreal we had the opportunity to demo it privately to Matt Mullenweg who ‘loved’ it so much that he mentioned it in his “State of the Word” presentation that year in SF. Our project was almost and instant success.
Chris and I no longer run the project but we’re proud to say that there are still millions of people on the web using the PressWork theme.”
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