David Mackey is a Digital Marketing Consultant based in Kanata. He has 25+ years of experience building and supporting multi-tiered server applications and telecommunication systems. His recent programming and consulting experience includes four years of working with WordPress. He is excited to share what he has learned about Digital Marketing, and how you can transform your vanilla WordPress website into a persuasion platform.

Presentation: Digital Marketing with WordPress

“Installing WordPress is a quick and easy way to obtain a web presence, but there’s much more required in order to turn your site into a full digital marketing platform.

In this presentation, I want to share a template for a digital marketing architecture based on WordPress, and show how they can build one on their own using WordPress Plugins.”

What unique perspective are you bringing to this talk?

“I have a technical background building complex telecommunication solutions, and recent history transforming WordPress sites into digital marketing solutions.

You don’t need a technical background to build a digital marketing platform with WordPress, but you do need to know which components are required and how they work together to create a conversion funnel.

My presentation will help business owners and nonprofits identify which plugins can be used to take your WordPress site to the next level of marketing excellence. ”

What’s one really cool thing people will discover during your session?

“Do you want to communicate a message to your users? Do you want to persuade them to take an action? If yes, then you need more than just a website that acts as a static brochure. You need a digital marketing platform!

A digital marketing platform based on WordPress contains Content Marketing, SEO, Social Media Marketing, Email Marketing, Data Analytics and Call To Actions. This presentation will show how these components work together. It will also tell you which WordPress plugins can be used to help.”

What are you most looking forward to at WordCamp Toronto?

“The best part of any WordCamp is having a chance to meet all the speakers and participants.

Interacting with great people who have a passion for WordPress is always fun!”