“I’m a Web Architect at OhmzTech, a Milwaukee-based app and website development firm. I’ve got a background in Information Architecture, Web Development and UX design, but my true love is planning and organizing and writing things on paper. I love showing others the exciting world of WordPress content types. I love working with clients and helping them to truly understand their content…. and love WordPress over whatever they were using before.”

Presentation: Content Doesn’t Grow on Trees – An Introduction to Content Strategy

“When I discovered Content Strategy it was like the sky opened up and a rainbow of light shined down with an angel’s chorus singing “no more late nights spent sorting through horrible content” and I was sold.”

What unique perspective are you bringing to this talk?

“As developers, agencies, website builders, we tend to think of content as “the client’s problem” but it actually turns into OUR problem when they can’t get it together properly. My perspective on content is: we know websites. We know how hard it is to create, manage, govern, update, source content. The client probably doesn’t. Learning some strategies to atleast pass onto them can make all the difference for both of your sanity. Sanitys. Whatever.”

What’s one really cool thing people will discover during your session?

“How to avoid this:

Tomorrow the site is supposed to go live, but you still haven’t gotten all the content from the client, and the content you do have is in a mix of emails, word docs, pdf’s – all different versions… and most of the content isn’t formatted in the way the site was built in the first place.

The client is telling you that they already sent the content for the homepage weeks ago, but you can’t find it anywhere. And then when you do find it, it’s not even the updated version you need.

You now have everyone on content to try to get it out in time: interns, designers, developers, project managers.

Content entry just suddenly cost you $5000, and it’s very unlikely to be ready by the deadline. The client is questioning your organizational skills and flustered from writing 20 pages of copy over the weekend.

Oh, and wasn’t someone supposed to get stock photos for all the featured images…?”

Do you have a good WordPress related story, anecdote or memory?

“I once got a little tipsy and told the developer of Advanced Custom Fields we should get married. Over email. This is why I can never go to Australia. :B”

What are you most looking forward to at WordCamp Toronto?

“EEeeeee! Seeing all the awesome WordPress speakers! Making new friends! Having a CoffeeCrisp! The dollar exchange rate working in my favor for once! Saying EH a lot!”